The Fruit Hunters: A Story of Nature, Adventure, Commerce and Obsession


Tasty, lethal, hallucinogenic, and medicinal—fruits have led nations into wars, fueled dictatorships, and even lured us into new worlds. Adam Leith Gollner weaves business, science, and travel into a riveting narrative about one of earth's most desired foods.

Listeners will discover why it is that although countless exotic fruits exist in nature, only several dozen varieties are available in supermarkets. Gollner explores the political machinations of multinational fruit ...

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The Fruit Hunters: A Story of Nature, Adventure, Commerce, and Obsession

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Tasty, lethal, hallucinogenic, and medicinal—fruits have led nations into wars, fueled dictatorships, and even lured us into new worlds. Adam Leith Gollner weaves business, science, and travel into a riveting narrative about one of earth's most desired foods.

Listeners will discover why it is that although countless exotic fruits exist in nature, only several dozen varieties are available in supermarkets. Gollner explores the political machinations of multinational fruit corporations, exposing the hidden alliances between agribusiness and government and what that means for public health. He traces the life of mass-produced fruits—how they are created, grown, and marketed—and he explores the underworld of fruits that are inaccessible, ignored, and even forbidden in the Western world.

Gollner draws readers into a Willy Wonka–like world with mangoes that taste like piña coladas, orange cloudberries, peanut butter fruits, and the miracle fruit that turns everything sour sweet, making lemons taste like lemonade. Peopled with a varied and bizarre cast of characters—from smugglers to explorers to inventors—this extraordinary book unveils the hidden universe of fruit.

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Editorial Reviews

From the Publisher
"A fresh, juicy and highly satisfying treat." ---Kirkus
Mary Roach
Adam Leith Gollner possesses a talent as rare and exotic as a coconut pearl. I opened this book, Gollner's first, expecting the standard nutmeat of competent nonfiction and found instead something lustrous and exhilarating. Gollner's is not the sort of talent one can develop. It is genetic, physical—an exquisite sensitivity of tongue, nose and eye…At one point early in the book, the author explains how it's possible to graft branches of different, say, citrus species onto one plant. A Chilean farmer, he writes, recently made headlines with a tree that bears plums, peaches, cherries, apricots, almonds and nectarines. It's how I see Gollner: the talents of a food writer, investigative journalist, poet, travel writer and humorist grafted onto one unusual specimen. Long may he thrive.
—The New York Times
Publishers Weekly

Journalist Gollner's debut is a rollicking account of the world of fruit and fruit fanatics. He's traveled to many countries in search of exotic fruits, and he describes in sensuous detail some of the hundreds of varieties he's sampled, among them peanut butter fruit, blackberry-jam fruit and coco-de-mer-a suggestively shaped coconut known as the "lady fruit" that grows only in the Seychelles. Equally intriguing are some of the characters he has encountered-a botanist in Borneo who spends his life studying malodorous durians; fruitarians who believe that a fruit diet promotes transcendental experiences; fruitleggers who bypass import laws; and fruit inventors such as the fabricator of the Grapple-which looks like an apple and tastes like a grape. The FDA and the often dubious activities of the international fruit trade, multinational corporations like Chiquita, come in for scrutiny, as does New York City's largest wholesale produce market, in a chapter with more information than one may want on biochemical growth inhibitors, hormone-based retardants, dyes, waxes and corrupt USDA inspectors. Gollner's passion for fruit is infectious, and his fascinating book is a testament to the fact that there is much more to the world of fruit than the bland varieties on our supermarket shelves. (May)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Kirkus Reviews
Admitting that he has gone "off the deep end trying to get to the core," Gourmet and Bon Appetit contributor Gollner offers an informative, enlightening account of fruits and their role in human life. Fruits are produced by as many as 500,000 plant species, all intent on dispersing their seeds, notes the author. A staple of prehistoric diets, they were regarded as delicacies in 16th-century European courts, provided the only safe drink (fruit booze) in early America and were part of Einstein's formula for joy: "A table, a chair, a bowl of fruit and a violin." Drawing on interviews and travels from Hawaii to Brazil to Asia, Gollner explores a mind-boggling array of fruits-including Rudolph Hass's avocadoes, Ah Bing's cherries and the foreign-weirdo-turned-megafruit kiwi-and the way people use them. He brings us into the worlds of growers, wholesalers, marketers, agricultural officials, smugglers and branders (the "Delicious" apple), as well as fruit hunters who seek out rare fruits worldwide-one monomaniacal and semi-demented adventurer still makes trips down the Amazon in a wheelchair-and fruitarians who report transcendental experiences and regular bowel movements. "Every time we eat a fruit, we're tasting forgotten histories," he writes, recounting how fruits have fueled wars, inspired religious worship, led to group sex and caused such public sensations as the frenzy among aristocrats when pineapples first arrived in Britain and the outbreak of pear mania in 19th-century America. Gollner's narrative tends to ramble, but it's quite pleasant. He notes that fruits today are taken for granted, always available and mediocre. Supermarkets offer few varieties and sell low-grade fruits (waxedto a high sheen for longer shelf life) year round at little or no profit. But big-store produce sections will improve in the future, he believes, as innovative growers focus on flavor and shoppers pay more attention to seasonality. A fresh, juicy and highly satisfying treat. Agent: Michelle Tessler/Tessler Literary Agency
The Barnes & Noble Review
I don't remember how I acquired the ability, frankly, or who taught me the secret, or how long ago, but I am proud of the fact that I can choose a proper melon, firm and sweet. A man I once knew told me he considered this talent an important feminine wile.

My melon knack made me think I understood something profound about fruit, but having just read The Fruit Hunters by Adam Leith Gollner, I concede I was almost completely ignorant of the subject. Not only did Gollner drop the names of at least three dozen fruits I had never so much as heard of -- including galangal, salak, jambu, sapote, voavanga, farkleberry, ballion, and oyster nut -- but he also introduced me to a subculture of agriculture peopled by the likes of fruitarians, fruitleggers, fruities, fruit nerds, fruit groupies, the Fruit Mafia, the Fruit Crank, and one self-appointed Fruit Detective.

I didn't know:

  • Who was the first European to eat a pineapple? (Christopher Columbus.)

  • What popular soft drink doubles as a pesticide in India? (Coca-Cola.)

  • Where is the Apple Capital of the World? (Wenatchee, Washington. Or at least it was; the United States is now a distant second to China in apple sales.)

  • When and where did Ted Hughes taste his first peach? (1955, in London.)

  • Which fruit boasts a variety called the Imperial Concubine's Laugh? (Lychee nut.)

  • How many catalogued "cultivars" (cultivated varieties) of pears exist worldwide? (Five thousand.)

  • Why do so many people dislike fruit? (Because most fruits are bred to ship and store well, rather than for flavor, and get eaten two to three weeks after picking, instead of instantly.)

  • How do you make an all-fruit peanut-butter-and-jelly sandwich? (You put peanut butter fruit -- "looks like a red olive but tastes like Skippy and even has the same texture" -- and blackberry jam fruit on breadfruit.)
Rarely have I read a book so dense with information and yet so engaging. Vast numbers of facts fill these pages, buoyed by an abundance of improbable anecdotes. At times the text has a haphazard feel, as when Gollner recounts his difficulties securing certain desired interviews (or when he quotes too heavily from those he does secure), but overall he ably imparts the essence of fruit: its diversity, versatility, appeal, and fragility.

What anchors the wide-ranging narrative is its author -- a man with a raunchy, goofy sense of humor who admits to having loved Froot Loops as a child. The older, wiser Gollner authoritatively compares Froot Loops' taste to that of the perfumed chempedak ("a long, army-green fruit the size of a rugby ball" that grows in Borneo and is filled "with honey-sweet orange chunklets"). Relating his story in the first person, Gollner is as much a memoirist as an encyclopedist, with intimate tales of exploits among juicy things. In fact, his descriptions of ecstatic sensations in the "pursuit of fruit" often sound like sexual conquests. But then, fruit is the ultimate X-food: "All fruits start as flowers. At their most basic level, flowers are the plant kingdom's sex machines. When, in the eighteenth century, it was discovered that flowers had male and female reproductive anatomy, the public and the church reacted with outrage. Botanist Carl Linnaeus's description of a flower as numerous women in bed with the same man was vilified as 'loathsome harlotry.'"

The book's other anchor is Gollner's actress girlfriend and sometimes travel companion, Liane. If he is Adam, tasting fruits like the first man, "Liane" is literally the vine of the fruit. The admiring Fruit Detective, who points out the felicity of Liane's name, dubs her "the divine Miss Vine."

Here I'd like to mention a few more fruits with names that flow like nectar on the tongue: durian, rambutan, pulasan, duku, langsat, gungung. Except for the durian, which has gained cachet in Manhattan, you have to go to Borneo if you want to eat any of these "ultraexotics." (And also if you want fresh durian.)

"Go to Borneo" is the sort of thing Gollner does -- on a whim and a freelance magazine assignment -- as his fruit passion takes hold, and of course he takes the reader along. Accustomed as I am to traveling vicariously with intrepid, experienced adventurers, I found Gollner an amiable, often pitiable companion. "Clouds of mosquitoes trail me wherever I go," he reports from Borneo. "Although I'm taking anti-malarials, the travel clinic warned me that there's no vaccination against insect-borne dengue fever." In Cameroon, where he stalks the miracle fruit (famed for its ability to make sour things taste sweet), "I pay off a guard to get my bags through customs. Outside, a dozen red-eyed young men immediately pounce on me, barking information and offering services ranging from hotels and taxis to relieving me of my possessions."

Turning to the dark side of fruit, Gollner recounts a brief history of United Fruit's abuses. In a similarly serious tone he laments the dependence of fruit production on "migrant laborers who live in subhuman conditions. American fruit pickers aren't farmers or peasants. Many are indentured workers handcuffed by sharecropping agreements. Most of these 1.3 million nomads consider themselves lucky to make minimum wage. They own next to nothing. They have shortened life expectancy rates. They live in cars, caves, and squalid camps full of cardboard tents and plastic sheets."

All the while Gollner was seeking out strange fruits, he was also satisfying a hunger for literary allusions to them. Some of these excerpts appear as epigraphs, such as T. S. Eliot's question "Do I dare to eat a peach?" from "The Lovesong of J. Alfred Prufrock," which heads Chapter 11. Other quotations are folded into the text at opportune moments, as when the Chapter 12 discussion of determining the ripeness of pears winds up with an observation by Ralph Waldo Emerson: "There is only ten minutes in the life of a pear when it is perfect to eat." Goethe gets credit for noticing "how fruits arise as flowers 'die into being.' "

Every now and then Gollner makes a questionable claim that jeopardizes his credibility, as when he mentions that NASA astronauts are growing fresh strawberries on board flights to Mars. But no NASA astronauts, or astronauts from any other space agencies, are currently en route to Mars. No doubt when they do go, they will grow fresh strawberries -- and these will be a great improvement over the freeze-dried ones served up on previous missions.

Elsewhere he credits Apollo of Greek myth with inventing the first musical instrument, a lute -- by carving it out of a melon slice. But it was a tortoise shell, wasn't it? And although he says, "Cashew nuts are highly toxic till roasted," raw cashews are a staple of my diet.

The book's overriding message is that nature produces an almost limitless variety of fruit -- a fruit for every taste and for every purpose (nutritional, medicinal, or recreational). The great pity is, you'll probably never see even a fraction of this bounty, let alone taste it. The best you can do is read about it. --Dava Sobel

Dava Sobel is the author of Longitude, Galileo's Daughter, and The Planets. Her writings on the history of science have earned her awards from the National Science Board and the Boston Museum of Science, among others.

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Product Details

  • ISBN-13: 9781400157457
  • Publisher: Tantor Media, Inc.
  • Publication date: 6/1/2008
  • Format: MP3 on CD
  • Edition description: MP3 - Unabridged CD
  • Product dimensions: 7.20 (w) x 7.62 (h) x 0.56 (d)

Meet the Author

Stephen Hoye has won more than a dozen AudioFile Earphones Awards and two prestigious APA Audie Awards, including one for Rich Dad, Poor Dad by Robert T. Kiyosaki. He has recorded many other notable titles, such as Every Second Counts by Lance Armstrong and The Google Story by David A. Vise and Mark Malseed.
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Read an Excerpt

Blame It on Brazil

It is here that we harvest the miraculous fruits your heart hungers for;
come and intoxicate yourself on the strange sweetness.
–Charles Baudelaire, The Voyage

Wiping sand from my eyes, I stumble off a bus outside the Rio de Janeiro botanical garden and pass under the Ionic columns at the entrance. A dirt road leads to the greenery. Royal palms line the way, cathedral pillars vaulting into a canopy.

A fuzzy, neon-green hot dog slithers across my path. I start taking photographs of the creature–a giant millipede–as it undulates toward a plastic orange trash can warping in the heat. Getting deeper into the garden, I come upon the bust of some forgotten botanist, a droplet of tree sap trickling down his forehead like a misplaced tear.

I rest on a bench near a lagoon strewn with lily pads. The silhouette of Cristo Redentor looms down from the summit of Mount Corcovado. Rio isn’t quite the fantasyland of Bossa Nova melodies and paradisiacal seascapes I had envisioned. Homeless kids sleep facedown on Ipanema’s wavy mosaic boardwalks. Blue smoke curls over rivulets of shantytown sewage. The only good photograph I’ve taken is of a black dog lying on the beach at dusk, an ominous canine stain surrounded by white sand, turquoise water and a purple-pink twilight.

I try to not think about home. My grandfather just died. My parents’ marriage is dissolving. A loved one’s manic depression is spiraling into a gruesome battle with addiction. My best friend, recovering from a suicide attempt, has been diagnosed with paranoid schizophrenia. To top it all off, my girlfriend of eightyears is spending New Year’s in Europe with her new lover, a French soldier.

I hear a mocking cackle in the foliage above, and spy a couple of toucans kissing each other’s Technicolor beaks. Suddenly, a nearby tree shakes with commotion. Two ring-tailed, white-whiskered monkeys are playing tag. After a momentary stare-down, one of the monkeys plunges through the air into another tree. Zooming in through my viewfinder, I notice something odd: the branches appear to be sprouting bran muffins.

I pick one of the muffins off the ground. It’s brown and woody. It feels like it was baked in a buttered tray at 350 degrees for two hours too long. Not only is the muffin rock hard, it’s also hollowed out, as though someone had flipped it over and scooped out its insides. The shell’s interior bears scratch marks and a couple of fibrous veins. I wonder what was once inside these empty confections.

A plaque identifies the tree as a sapucaia. In season, the cupcakes grow packed with a half dozen seeds shaped like orange segments. At ripeness, these burst through the base, scattering on the ground. Impatient young monkeys sometimes punch into an unripe muffin and wrap their fingers around a fistful of nuts. Because their cognitive faculties are not developed enough to understand that extracting their paws requires letting go of the nuts, they end up dragging their sapucaia handcuffs around for miles.
In English, these sapucaias are called paradise nuts, an appellation dating back to the European discovery of the New World, then considered the site of heaven. In the sixteenth century, France’s Jean de Lery became convinced that he had found Eden in a Brazilian pineapple patch. In 1560, Portuguese explorer Rui Pereira announced that Brazil was officially paradise on earth.

If I can’t find paradise in Brazil, maybe I can find some paradise nuts instead. I head to a small grocery market outside the park. Any sapucaias? The cashier shakes his head, but offers me a Brazil nut, which he says is similar. Biting into it, I’m amazed at how creamy and coconutty it is compared to those impossible-to-open monstrosities that lurked in childhood Christmas nut bowls.

Oversized pineapples, melons and clusters of bananas hang from the ceiling in mesh netting. I pick up a cashew apple, which looks a lot like an angry red pepper capped with a crescent-shaped nut. The green cambucis resemble miniature B-movie flying saucers. The billiard-ball-sized guavas are so fragrant that the ones I buy perfume my hotel room for the rest of my stay.

Heading toward the beach, I eat my way through a shopping bag full of the salesman’s untranslatable recommendations. Sinking my teeth into one of the scarlet pearlike jambos makes me think of crunching on refreshingly sweet Styrofoam. The transparent gummy flesh of a lemon-shaped abiu tastes like a cross between wine gums and the crème caramels served in French bistros back home. A machete-toting coconut vendor, noticing my tentative nibbling of a maracujá’s bitter skin, slices the orb in half and shows me how to slurp up the lavender-fruit-punch viscera.

I enter a suco bar, one of the countless juice stalls brightening Rio’s crumbling street corners, wondering if I can recognize any of the fruits. The purple açai berries on the menu look like the marbles we called “nightmares” in grade two. Across the counter sits a crate full of eyeballs. The owner hands me one of the red-rimmed ocular globules, and out dangles an optic nerve attached to a pitch-black iris and a leering white sclera. It’s a guaraná fruit, he says, a natural stimulant that’s processed to make energy-boosting shakes and soft drinks. I stare at it staring back at me.

Hypnotized, I copy the list of fruits on the stand’s menu into my notebook.

By now, the sun is setting into the pastel horizon. Clouds of confetti swirl through the air, paving the ground with tropical snow. I nearly forgot that it’s New Year’s Eve. The beach has filled with revelers dressed in white. Many have come to the ocean from hillside slums, bearing statues of Macumba saints. They light candles and arrange bits of ribbon around sacrificial flower petals for Iemanjá, the shape-shifting spirit of the waters. As their prayers crash against the waves, the surface of the sea dances with offerings.

I look down at my list of fruits and recite the names under my breath, syncing into the rhythms of nearby batucada drummers. Softly chanting, I close my eyes, and feel a sense of peace. For a moment, I forget everything. I forget my name. I forget why I came here. All I know is abacaxí, açai, ameixa, cupuaçu, graviola, maracujá, taperebá, uva, umbu.

The Fruit Underworld

Man, you know Adam enjoyed things that kings and queens will never have and things kings and queens ­can’t never get and they ­don’t even know about.

–Howlin’ Wolf, Going Down Slow

There is a theory that explains humankind’s communion with fruits: biophilia, or the “love of life.” Psychologist Erich Fromm coined the term in 1964 as a way of describing the innate attraction to processes of life and growth. The hypothesis suggests that organisms facing death can preserve themselves through contact with living systems. Biologists then adopted the term, noting a tendency for humans to feel a spiritually transformative connectedness with nature. “Our existence depends on this propensity,” wrote Harvard entomologist Edward O. Wilson. Citing evidence of quicker rates of recovery for patients exposed to images of green spaces, scientists speculate that biophilia is an evolutionary mechanism ensuring the survival of interdependent life-forms.

In Brazil, fruits seemed to be calling out to me. I returned the call. From then on, I ­couldn’t seem to shake them.

As mundane as they may appear, fruits are also deeply alluring. To begin with, there’s something unusual about their very omnipresence. Fruits are everywhere, perspiring on street corners, chilling in hotel lobbies and on teachers’ desks, coagulating in yogurts and drinks, adorning laptops and museum walls.

Although a select few species dominate international trade, our whole planet is brimming with fruits that are inaccessible, ignored and even forbidden. There are mangoes that taste like piña coladas. Orange cloudberries. White blueberries. Blue apricots. Red lemons. Golden raspberries. Pink cherimoyas. Willy Wonka’s got nothing on Mother Nature.

The diversity is dizzying: most of us have never heard of the araça, but Amazonian fruit authorities say there are almost as many types of this ­yellow-green guava relative as there are beaches in Brazil. Within the tens of thousands of edible plant species, there are hundreds of thousands of varieties–and new ones are continually evolving. Magic beans, sundrops, cannonballs, delicious monsters, zombi apples, gingerbread plums, swan egg pears, Oaxacan trees of little skulls, Congo goobers, slow-match fruits, candle fruits, bastard cherries, bignays, belimbings, bilimbis and biribas. As Hamlet might’ve said: “There are more fruits in heaven and earth, Horatio, than are dreamt of in your philosophy.”

Among the fruit world’s most euphonious offerings, the clove lilly pilly tastes like pumpkin pie and goes well with kangaroo meat. Existentialists might prefer camu-camus, which are purple drops of sour deliciousness. The yum-yum tree sprouts what appear to be fluffy yellow dusters. Certain Pacific islands have yang-yang trees up the yin yang. Other fruity two-twos include far-fars, lab-labs, num-nums, jum-lums and lovi-lovis.

Many botanically documented plants, like the looking-glass tree, appear to have somehow escaped from a Lewis Carroll laudanum reverie. The pincushion fruit, with its spiked cloak of white rays, is like an exploding star frozen in time. The toothbrush tree’s fruits are eaten before bed in the Punjab and the fruits of the toothache tree are used in Virginia to alleviate dental malaise. Succulent umbrella fruits are cherished in the Congo. The glistening puddinglike eta fruit is eaten by tilting the head back and slurping it down like an oyster. The fruits of the toad tree look like frogs and taste like carrots. The milk orange of Wen-chou is a citrus fruit shot though with a creamy mist that, when peeled, swirls enchantingly through the air. Kids play football with the fruit of the money tree. The emu apple is eaten after being buried in soil for several days. Sword fruits call to mind dangling sabers in the moonlight; ­they’re also called broken bones plants or midnight horrors because clumps of fallen fruit are periodically mistaken for skeletal remains.

The pirate books young children devour occasionally mention the inconceivably delicious fruits that buccaneers used to eat while hiding out on tropical islands. In Neverland, the Lost Boys and Peter Pan, “clad in skeleton leaves and the juices that ooze out of trees,” ate roasted breadfruits, mammee apples and calabashes of poe-poe. It was only in Brazil that I realized such fruits were real. There are thousands upon thousands of fruits that we never imagined–and that few of us will ever taste, unless we embark on fruit-hunting expeditions.

In the tropics, kids eat rare jungle fruits the way North Americans eat candy. Even fruits that ­we’ve learned to steer clear of at supermarkets suddenly taste excellent in their native lands. When I first encountered a papaya on a teenaged trip to Central America, I was astounded by its flavor, how it filled my mouth with an edible perfume. The ones at home all tasted vaguely unhygienic.

In my experience, fruits are inextricably linked with travel, with other lands, with escaping. Growing up in suburban Montreal, winters were pretty fruitless. When I was thirteen, my family moved to Budapest for a couple of years. My brothers and I had never tasted apricots, peaches and tomatoes as good as the ones that grew in our backyard and in our relatives’ orchards. It was easy to see why the Hungarian word for “paradise” also means tomato: paradiscom.

Ten years later, I tasted a grape at my father’s Hungarian vineyard that floored me with a recollection from age four or five. It was dawn, and my brother and I woke up to go buy grape Bubblicious at the Black Cat, a candy store down the street. The store was off-limits–as was most candy–but, overcome with desire for those cubes of purple awesomeness, we decided the solution was simply to go and get some before our parents woke up. We arrived at the Black Cat as the sun was rising. Needless to say, it ­wasn’t open. We peered through the window at the fireworks, comic books, arcade games, and all those candies. Clutching our fistfuls of nickels and dimes, we hiked back home to our anxious parents, who had called the police and started a manhunt. Like something out of Ingmar Bergman’s Wild Strawberries, the buried escapade returned with an instant recall the moment I tasted that Concord grape.

Pablo Neruda said that when we bite into apples, we become, for an instant, young again. When I was in Paris, an Algerian taxi driver spent the entire ride describing the prickly pears of his youth, lamenting their taste in France but vividly recalling how sweet they were in his homeland. A wholesaler in New York told me of discovering a quince perfuming the clothes in his mother’s armoire when he was a child. “What did you do when you found it?” I asked. “I sniffed it,” he replied.

Bertolt Brecht once wrote a poem about seeing some fruits in the tree outside his window that teleported him to a more innocent age. In the verses he spends a few minutes debating quite seriously whether to put on his glasses “in order to see those black berries again on their tiny red stalks.” The poem ends without any resolution. Brecht left it ambiguous, but I cannot. I pick up my glasses and am sucked into a Proustian fruit wormhole, where I find myself in the company of other shortsighted pomophiles.

Largely hidden from the public eye, there exists a subculture of enthusiasts who have devoted their lives to the quest for fruit. With associations like the North American Fruit Explorers and the Rare Fruit Council International, the denizens of this fruit underworld are as special as the flora they pursue. The forest, from the Latin floris, meaning “outside,” has always attracted outsiders. Since 1910, the word “fruit” has been used to denote an eccentric or unusual person. Writing this story meant getting to know fruit nuts, fruit smugglers, fruit explorers, fruit fetishists, fruit inventors, fruit cops, fruit robbers, fruitarians and even a fruit massager. These characters offer a glimpse into our planet’s diversity–both botanical and human.
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Table of Contents

Prologue Blame It on Brazil 1

Introduction The Fruit Underworld 5

Pt. 1 Nature 17

1 Wild, Ripe and Juicy: What Is a Fruit? 19

2 Hawaiian Ultraexotics 32

3 How Fruits Shaped Us 46

4 The Rare Fruit Council International 59

Pt. 2 Adventure 75

5 Into Borneo 77

6 The Fruitarians 91

7 The Lady Fruit 108

8 Seedy: The Fruitleggers 123

Pt. 3 Commerce 141

9 Marketing: From Grapples to Gojis 143

10 Miraculin: The Story of the Miracle Fruit 166

11 Mass Production: The Geopolitics of Sweetness 180

12 Permanent Global Summertime 198

Pt. 4 Obsessive 213

13 Preservation: The Passion of the Fruit 215

14 The Case of the Fruit Detective 228

15 Making Contact with the Otherworld 242

16 Fruition: Or the Fever of Creation 254

Acknowledgments 265

Further Reading 266

Index 272

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