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Fruits

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Overview

Fruits is a collection of Tokyo street fashion portraits from Japan's premier street fanzine of the same name. 'Fruits' was established in 1994, by photographer Shoichi Aoki, initially as a project to document the growing explosion in street fashion within the suburbs of Tokyo. Over the last five years, the magazine has grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The average age of the ...
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Overview

Fruits is a collection of Tokyo street fashion portraits from Japan's premier street fanzine of the same name. 'Fruits' was established in 1994, by photographer Shoichi Aoki, initially as a project to document the growing explosion in street fashion within the suburbs of Tokyo. Over the last five years, the magazine has grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The average age of the kids featured in the magazine is between 12 and 18, and the clothes that they wear are a mixture of high fashion – Vivienne Westwood is a keen favourite – and home-made ensembles which when combined create a novel, if not hysterical, effect. This extensive collection of portraits represents a unique documentation of the changing face of street fashion throughout the last decade. Colourful, fascinating and funny, this is the first time these cult images have been published outside Japan.
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Editorial Reviews

Paper Magazine
Japanese photographer Shoichi Aoki, the visionary behind FRUITS magazine, my favorite international style bible, is releasing a book of the same name with Phaidon...Aoki is a a revered figure in neighborhoods like Harajuku and Shibuya, where Tokyo's teens strut like the street's a catwalk, showing off the latest in "self-made" outfits, mixed with vintage finds and designer labels...Landing your mug in this mag is a streetwear badge of honor.
Talk Magazine
This collection of portraits from Japan's premier 'zine highlights teens dressed in daring ensembles of high fashion and homemade couture.
Time Out New York
East meets West in a colorful way...FRUITS documents a 90s 'couture revolution' among Japanese teens. The kids combined Western designers, thrift-store chic, traditional Japanese style and much more to create some of the most imaginative looks to ever hit the street...given the grand tradition of international style recycling, don't be surprised to spot a plethora of neon-haired, platform-shoed trendies popping up in your neighborhood sometime soon.
Village Voice
A parade of cowboy nuns, goth Lolitas, Westwood samurais, ballerina Rambos, baby-doll space cadets, and other unlikely hybrids combine high street fashion with highly ridiculous home-sewing experiments, designer labels with dime-store detritus, resulting in a joyous juvenilia far more captivating than most runway efforts.
Visionaire magazine
The antidote to this season's matching bag and shoe syndrome.
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Product Details

  • ISBN-13: 9780714840833
  • Publisher: Phaidon Press
  • Publication date: 12/3/2001
  • Edition description: REV
  • Pages: 272
  • Sales rank: 565,843
  • Product dimensions: 6.75 (w) x 9.00 (h) x 1.00 (d)

Customer Reviews

Average Rating 5
( 23 )
Rating Distribution

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(21)

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See All Sort by: Showing 1 – 20 of 23 Customer Reviews
  • Anonymous

    Posted January 3, 2008

    WONDERFUL and INSPIRING

    I picked it up quite by accident and have had fun looking through it ever since. The styles are sometimes awesome and other times make you wonder but all in all the book is very inspiring to me! I have been searching for a name to put to my style and with this book I am able to look for new ideas!

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  • Anonymous

    Posted November 15, 2007

    INSPIRING

    I loved it! I am thinking about going into fashion design and this book really got me excited about it! The styles in this book are very close to my taste and inspired me to take my dream seriously no matter what! The photography is excellent and the interview questions and answers are fascinating and informative. I'm adding it to my favourite books list!

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  • Anonymous

    Posted May 20, 2007

    FABULOUS

    Unique and fascinating, LOVED IT! It opened my eyes to a whole new quirky culture and fashion scene. I could look through it a thousand more times and still love it!

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  • Anonymous

    Posted February 24, 2006

    Loves It

    I totally loved this book, I look at it all the time. I think it is so neat how the harajuku kids dress.

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  • Anonymous

    Posted April 10, 2005

    STYLE BEYOND IMAGINATION

    ^-^ AMAZING IF YOU LIKE THE WHOLE JAPANESE STREET STYLE YOULL SEE THE REAL ART OF THESE CRAZILY CREATIVE TEENS IF YOU HAVE A SMALL PERSON INSIDE YOU WATING TO BURST OUT AND SHOW THE WORLD YOUR DIFFERENT AND DON'T CARE WHAT THEY THINK BUY THIS BOOK OR AT LEAST TAKE A LOOK AT IT.

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  • Anonymous

    Posted December 26, 2004

    'Fruits' is the fruit of humanity

    I was totally captivatitated in the gallery when I discovered this wonderful book. When I went back for a third look, I was determined to aquire this inspiring piece of 'art', not only for myself, but for my creative friends. A lush introduction for me, to the quirky, intriging world of Japanese fashion.

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  • Anonymous

    Posted April 13, 2004

    omg

    i love this mag. i love to dress up soemtime my self increate clothing to and now i have something to look at to help creat ideas woot!

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  • Anonymous

    Posted April 14, 2004

    Inspirational!

    If only the rest of the world could dress like this! I love every page!

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  • Anonymous

    Posted November 29, 2003

    Fruits

    I love this book ^^

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  • Anonymous

    Posted November 29, 2003

    Fruits

    This is the most beuatiful thing ever. I wish bn would sell the magazines from every month!

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  • Anonymous

    Posted December 30, 2003

    The High Points Of Fashion

    I believe that this is one of the best books that gives you a view of how the teens of Tokyo & Shibuya dress. Not only do each have there own sense of fashion, they reinvent themselves every time they put something new on.

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  • Anonymous

    Posted July 4, 2003

    Yummy!

    I think that this book is really good for almost anyone. Whether your reading it for fashion tips, cultural insight, or for fun, it is cool, colorful, and captivating!

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  • Anonymous

    Posted June 5, 2003

    Tasty fresh FRUiTS!

    This is no book for the faint of fashion-hearted. This is a no-holds-barred 'We dress how we feel' monster chunk of eye candy: an utterly fascinating travel through Harajuku full of brilliant color, carefully coiffed hair (or lack of), and outfits created with a passion and devotion to the expression of self. I've been examining it for three days straight now, and each time I look at any outfit, I find something new that I missed the previous time around. Buy this book! Your library (and your eyes) will thank you for it.

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  • Anonymous

    Posted May 18, 2003

    Yum, FRUiTS!

    I just had to buy this book. It is so amazing and colorful! It brightens my day every time I look at it. These crazy outfits are such an inspiration... they really make you realize how uptight a lot of us are about fashion.

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  • Anonymous

    Posted March 10, 2003

    Eclectic magic!!!

    This book is fascinating.....it's like looking at a different book every time. The clothing has such intricate detail that you are bound to have missed something the first time round. It's so refreshing to see that fashion doesn't have to equate to sheep following the flock, but individuals expressing themselves and just having FUN with it. Mind blowingly creative!!!

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  • Anonymous

    Posted December 24, 2002

    Fruits

    My fav kind of accessories in the book are the toys like stuff back then when the models were children or just for fun! ;-) It can't be just going with the 'tracksuit' trend but it can go on bags, jeans, hair or anything else emagenable. FRUiTS really hits the spot for anykind of book for men, woman and children all ages.

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  • Anonymous

    Posted October 23, 2002

    this book is so cool!

    if you like unique style and cute people this book is perfect.

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  • Anonymous

    Posted June 25, 2002

    Fruits

    Those teen's must have a BIG imaganation!!!!! No wonder there soo into fashion!

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  • Anonymous

    Posted January 12, 2002

    Sweet, Colorful, Delicious!

    Being fascinated with color and photography, this book was a must have for me. It's what the kids in 'Clueless' and Mimi Bobeck on the 'Drew Carey Show' might look like if they were Japanese punk rockers. This book is the perfect gift for anybody into fashion, vintage clothing, sewing, photography, coffee table books, Japan, pop culture, and art.I take in each picture and when I get to the end of the book, I start from the back and look at them again. It's like looking at a brand new book. Each time I look at these creations, I discover something new. As the title suggests, the book is sweet, colorful and delicious!

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  • Anonymous

    Posted September 2, 2001

    Excellent

    This is the best book if you are out of clothing ideas. Those Japanese teens sure know how to dress!

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See All Sort by: Showing 1 – 20 of 23 Customer Reviews

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