FT Guide to Strategy: How to create, pursue and deliver a winning strategy

FT Guide to Strategy: How to create, pursue and deliver a winning strategy

by Richard Koch
     
 

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YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.

The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world’s leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own

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Overview

YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.

The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world’s leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy.

In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.

Product Details

ISBN-13:
9780273745471
Publisher:
FT Press
Publication date:
06/28/2011
Series:
Financial Times Series
Edition description:
New Edition
Pages:
392
Product dimensions:
6.10(w) x 9.10(h) x 1.00(d)

Meet the Author

Richard Koch is the author of 15 highly acclaimed books, including the best-selling 80/20 trilogy --- The 80/20 Principle (over 700,000 copies sold), The 80/20 Individual, and most recently Living the 80/20 Way. As well as lecturing and broadcasting, he is an extremely successful entrepreneur and investor. His ventures have included Filofax, Belgo, Plymouth Gin, Capstone, and Betfair, the world’s largest betting exchange. He was educated at the University of Pennsylvania and at Oxford University. His investment successes have propelled him well into The Sunday Times Rich List.

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