Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People

Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People

by Brian Tracy

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As a manager, it's your role to achieve the highest possible return on the physical, emotional, and mental efforts your people put forth. It's not just a return on investment ...it's a return on energy. But how are you supposed to light a fire under each employee when studies find that most of them are working at only a fraction of their potential?

In this

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As a manager, it's your role to achieve the highest possible return on the physical, emotional, and mental efforts your people put forth. It's not just a return on investment ...it's a return on energy. But how are you supposed to light a fire under each employee when studies find that most of them are working at only a fraction of their potential?

In this essential guide, Brian Tracy, the Master of Motivation, shows you how to unlock superstar performance from every single member of your work team. Based on decades of research and thousands of hours invested in maximizing personal and organizational performance, the hard and fast secrets of what you can do (and what you should stop doing) to inspire your employees to peak performance are now available. Packed with powerful, practical ideas and strategies, Full Engagement! shows you how to:

  • create a high-trust work environment
  • drive out the fears that hold your people back
  • set clear goals and objectives
  • unlock the potential of each person
  • motivate and inspire employees to greater heights than they ever believed themselves capable of
  • trigger the "X Factor" that maximizes productivity
  • recognize, reward, and reinforce their efforts in a way that energizes each and every one of your people

Your ability to channel the human energies of your staff into higher levels of productivity and performance is the yardstick by which your ability as an executive will be measured.

In these tough economic times, everyone is expected to produce more with less. The only way to succeed is to consistently inspire your people to perform at their absolute best. Full Engagement! provides you with the keys to unlocking not just the hidden drive and abilities that exist within every one of your people...but also your own.

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Editorial Reviews

From the Publisher
“…presents solid, substantive material in an accessible way…Full Engagement blends big ideas and concepts with actionable tips and techniques.” —The New York Journal of Books Online

“…love the feeling of being inspired so I looked forward to reading Brian Tracy's book…one of the most prolific motivational speakers of our day.” —CEO Blog

“…world-class empiricist and diehard pragmatist…obsessed with understanding what works, what doesn't, and why...His role is that of a personal mentor/coach to each reader.” —The Employee Engagement Network

“…offers a wealth of insight into why people think, feel, react and respond the way they do at work." —Houston Lifestyles and Home

"Whenever I need a reminder or a refresher course on refining and improving my business skill sets, I turn to one of the true gurus…Brian Tracy." —Senior Market Advisor

"Tracy has an answer for just about any management or motivational-related question I have...his latest book is chockfull of great management advice.” —Senior Market Advisor

“...master on management.” —Martin Zwilling, Forbes.com

“…provides a number of compelling personal references and examples from his vast business experience… I recommend the book for any manager…” —Eric Jacobson Management and Leadership blog

“Author of numerous business bestsellers, Tracy manages to pack each volume with...advice and counsel to make every reader a more effective manager or leader...” —ForeWord Reviews

“…roadmap to successfully managing people resulting in more well adjusted and happy people as well as higher results for the company…in-depth view of what motivates people...” —Suite101.com

"Full Engagement!…proof that long-tested business approaches are worth re-learning because they continue to prove their value." —Inland Business Journal

“Grounded in extensive research in the fields of human psychology and motivational management…wealth of insights into why people think, feel, react, and respond…” —Niche magazine

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Product Details

Gildan Audio
Publication date:
Product dimensions:
5.80(w) x 5.30(h) x 0.80(d)

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Read an Excerpt


‘‘If your actions inspire others to dream more, learn more, do more, and become more, then you are a leader.’’


Welcome to the new world of business! We have gone through a watershed in business activities and operations since 2008, and things will never be the same again. What you are dealing with today is the ‘‘new normal.’’ The good old days are gone forever.

Because of shrinking markets, increased competition, demanding customers, and a never-ending shortage of highly qualified, productive people, you will have to do more with less, and get better results from limited resources, more than ever before.

One of the interesting outcomes of these challenging economic times is that companies are producing more with fewer resources. They have laid off millions of people and downsized in almost every area. But the level of productivity a performance, and output per person has actually gone up.

Companies are maintaining or increasing their levels of productivity and quality with fewer people, but with people who are better selected, better organized, and better managed.

This must be your goal as well.

As a manager at any level, you are essentially the operator of your own personal business unit. You have revenues and expenses, inputs and outputs, production requirements and measures of performance. Your profit-and-loss statement reflects your ability to combine people and resources to get results—especially financial results—that are in excess, and a ideally, greatly in excess, of their total costs.

Increasing Your ROE

The measure of business success is largely determined by how well the managers of the business achieve a high and consistent return on equity (ROE). The purpose of strategy, planning a tactics, and operations is to organize and reorganize the people and assets of the business in such a way that this return on equity, which is the return on the actual capital that the owners have invested in the business, is the very highest possible in any market, and especially in comparison with competitors in the same business or industry.

As a manager, your job is to achieve the highest ROE as well. Only ROE refers to the ‘‘return on energy’’ of the people who report to you. Your central focus should be to achieve the highest possible return on human capital—the physical a emotional, and mental effort—that your people invest, or are capable of investing, in achieving the results for which you are responsible.

According to Robert Half International, the average person works at about 50 percent of capacity. Because of unclear job assignments, lack of priorities, poor management and direction a and lack of feedback, the average employee wastes

50 percent or more of his time in activities that have nothing to do with the job.

This wasted time is consumed in idle chitchat with coworkers a extended lunches and coffee breaks, employees coming in late and leaving early, surfing the Internet, and engaging in personal business and other time-filling activities that represent virtually no return to the company on the amount of money invested in paying people’s salaries, wages a and benefits.

But, as Napoleon said, ‘‘There are no bad soldiers under a good general.’’ A good manager with a clear vision can quickly organize a group of average performers into a peak performance team that is capable of achieving tremendous results for the company. You just need to learn how to do it.

The good news is that all the answers have already been found and are readily available. As the result of decades of research and millions of hours invested in personal and organizational performance, we now know exactly what you need to do, and to stop doing, to get the very best out of your people.

Since 65 to 85 percent of the cost of operating a business (aside from cost of goods sold) is consumed in salaries and wages, your ability to tap into the unused 50 percent of this investment, owing to employees working at half speed, and channel the human energies of your staff into higher levels of productivity and performance, enables you to make a real difference in your position, whatever it is.

Learning What You Need to Learn

Another thing we know is that every excellent manager today was once a poor manager. Everyone starts at the bottom with no managerial skills at all, no matter what a person’s title. My

personal experience is a good example. I remember when a was first promoted from a top salesman to a sales management position with more than thirty salespeople under me. a was convinced that this was a great opportunity for me to demonstrate my leadership abilities.

Having no management experience, I immediately began giving orders, telling people to do certain things and to stop doing other things. I lectured to both individuals and groups to demonstrate my superior knowledge and competence in our business. I criticized people for mistakes or lack of productivity and threatened to fire people who didn’t smarten up and fly right.

I ignored the sullen looks and brooding faces, dismissed the silence that greeted me whenever I walked into the room. a was oblivious to the small groups of salespeople who were joining together and complaining among themselves about my behavior and the way I was treating them.

A week after I was promoted into this management position, a arrived at the office one morning to find it empty.

Everyone was gone. They had cleared out as if there had been a bomb scare. The only person left was the secretary, who told me that the top salesman in the company, a man who was very popular and influential among the other salespeople a had quietly organized the group and then made an offer to a competitor to bring the entire sales team over, along with their customers, to sell a similar product for the rival firm. Because of the way I had been treating them, and some peer pressure thrown in, the whole group walked out.

Taking Stock

My reaction was shock and disbelief. I knew that when my boss heard about it, I would be fired and put back out on the street, exactly where I had started some years before.

Not knowing what to do, I called on a wiser, older businessman a told him what had happened, and asked for his advice.

Because he had been through a similar situation early in his career, he told me exactly what had happened, the mistakes a had made, and what I needed to do immediately to turn the situation around.

First, I had to be willing to accept that I had personally made a major mistake, and that I was responsible for rectifying it. The next key to solving this problem was the top salesman who had spearheaded the massive defection. If I could get him to come back, before the group had settled into the rival company, I could turn the situation around.

Making Up

His name was Phillip. I called him right away and arranged a meeting. He showed up with three other top salespeople, like a mafia sit-down, and asked me what I wanted. I immediately apologized for my behavior, promised never to treat the salespeople poorly again, and asked him what it would take to get him to come back. After some private conversation with his consiglieres, he told me what I would have to do.

His demands were simple. I would appoint him assistant sales manager and work through him as a liaison to the entire sales force. I would henceforth treat each person with respect a and if I had problems, talk with him before criticizing or complaining in public. I agreed, and the next day the entire sales team reappeared at the office, ready to work.

From that learning experience, I went on to build sales forces in six countries, recruiting, training, staffing, then appointing managers and helping them to manage their operations successfully. Each of the sales teams was soon producing excellent results for the company. I had learned a valuable lesson and I never forgot it.

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What People are saying about this

From the Publisher
Brian shows you how to tap into the spiritual and emotional energies of each and every person so they are internally motivated to perform at their best every day.

-Stephen R. Covey, author, The 7 Habits of Highly Effective People and The Leader in Me

Brilliant! Capable of revolutionizing a company from the ground up by revealing the keys to peak productivity and performance in each and every employee, Full Engagement! is hands-down the most outstanding and important business book of 2011!

-Ivan Misner, New York Times bestselling author, and founder of BNI and Referral Institute

Brian’s positive, practical ideas for getting the most out of each person can transform your team and make you a great leader.

~T. Harv Eker, #1 New York Times bestselling author, Secrets of the Millionaire Mind

Like an award-winning chef, a company CEO needs a recipe for success. In Full Engagement!, Brian Tracy has provided that recipe. All that remains is to find the best ingredients and combine them with passion. This book will certainly ignite any team or individual to achieve greater performance and results.”

-Kim Yost, CEO, Art Van Furniture

I have read every book Brian Tracy has written. Full Engagement! is the best one yet. It’s loaded with practical tools and ideas to show managers how to motivate and inspire their teams. Stop what you’re doing and start reading.

~Pat Williams, Senior Vice President, Orlando Magic; author, Extreme Focus

To succeed in this economy, you need dedicated, motivated people who put their whole hearts into doing a great job every day. Full Engagement! shows you how to instill these feelings in every person.

- Bill Bartmann, self-made billionaire and CEO, Bill Bartmann Enterprises

The way to get people to use their full potential is to stimulate, as my friend Brian Tracy suggests, Full Engagement.  Read, absorb, be inspired and use the principles of Full Engagement! to gain full cooperation, full resource utilization, and a full bank account.

~ Mark Victor Hansen, co-creator, #1 New York Times bestselling series Chicken Soup for the Soul; co-author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash; author, Richest Kids in America

Brian's book, Full Engagement, is full of proven management strategies for getting people to perform at their highest levels so your firm can have the competitive human capital advantage.


—Anne M. Bachrach, Author of Live Life with No Regrets and Excuses Don't Count; Results Rule


Timing is everything and Brian's timing on F

ull Engagement is masterful. He is laser accurate in his premise that the best organizations in the world have the best working environments, and he brilliantly shows us why and how.


~Denis Waitley, Author, Winning The Game of Life

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Meet the Author

One of the world's most widely known business speakers and a leading authority on the development of human potential and personal effectiveness, Brian Tracy addresses more than 250,000 people each year in corporations large and small, all over the world, on the subjects of strategy, management, personnel selection, hiring, firing, and motivating people. He has worked in 22 different businesses, often starting at the bottom and moving up to the executive suite. He is the founder of Brian Tracy International and is the author of numerous bestselling books and has produced more than 300 audio and video programs.

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