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Full Frontal PR: Building Buzz About Your Business, Your Product, or You
     

Full Frontal PR: Building Buzz About Your Business, Your Product, or You

by Richard Laermer
 

On TLC's groundbreaking new series, Taking Care of Business, Richard Laermer shows small-business owners how to build buzz and get media coverage. Here he shares the secrets from his highly successful public relations firm on how to take care of business and grow the bottom line. In Full Frontal PR, readers learn how to hone their pitch, build relationships with

Overview

On TLC's groundbreaking new series, Taking Care of Business, Richard Laermer shows small-business owners how to build buzz and get media coverage. Here he shares the secrets from his highly successful public relations firm on how to take care of business and grow the bottom line. In Full Frontal PR, readers learn how to hone their pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most important. cost-effective. For those looking to raise their profile and reach new customers, this acclaimed book will help any company or person break through the clutter and into the center of attention.

Product Details

ISBN-13:
9781576601815
Publisher:
Wiley
Publication date:
11/28/2004
Series:
Bloomberg Series , #81
Pages:
256
Product dimensions:
5.56(w) x 9.04(h) x 0.79(d)

Related Subjects

Meet the Author

Richard Laermer is CEO of RLM PR (RLMpr.com). A renowned speaker, he is author of seven books such as the bestseller "Full Frontal PR" and "2011: Trendspotting". He hosts "Taking Care of Business" on TLC and is a commentator on CNNMoney.com. He lives in New York—and on tons of airplanes.

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