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Fumbling the Future: How Xerox Invented, then Ignored, the First Personal Computer
     

Fumbling the Future: How Xerox Invented, then Ignored, the First Personal Computer

4.5 2
by Douglas K. Smith
 

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Ask consumers and users what names they associate with the multibillion dollar personal computer market, and they will answer IBM, Apple, Tandy, or Lotus. The more knowledgable of them will add the likes of Microsoft, Ashton-Tate, Compaq, and Borland. But no one will say Xerox. Fifteen years after it invented personal computing, Xerox still means "copy."

Overview

Ask consumers and users what names they associate with the multibillion dollar personal computer market, and they will answer IBM, Apple, Tandy, or Lotus. The more knowledgable of them will add the likes of Microsoft, Ashton-Tate, Compaq, and Borland. But no one will say Xerox. Fifteen years after it invented personal computing, Xerox still means "copy."

Fumbling the Future tells how one of America's leading corporations invented the technology for one of the fastest-growing products of recent times, then miscalculated and mishandled the opportunity to fully exploit it. It is a classic story of how innovation can fare within large corporate structures, the real-life odyssey of what can happen to an idea as it travels from inspiration to implementation.

More than anything, Fumbling the Future is a tale of human beings whose talents, hopes, fears, habits, and prejudices determine the fate of our largest organizations and of our best ideas. In an era in which technological creativity and economic change are so critical to the competitiveness of the American economy, Fumbling the Future is a parable for our times.

Product Details

ISBN-13:
9781475916607
Publisher:
iUniverse, Incorporated
Publication date:
06/01/1999
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
276
Sales rank:
475,375
File size:
440 KB

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Fumbling the Future: How Xerox Invented, then Ignored, the First Personal Computer 4.5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Great read!
Guest More than 1 year ago
This is a good book. You must follow the authors closely as the names fly fast during at least the first half. It is quite funny to see how relationships are made and change during dev. of a great product. This is an even better book when you consider the current shape of the company.