Fun Is Good: How to Create Joy and Passion in your Workplace and Career

( 2 )

Overview

Maverick marketing whiz Mike Veeck is ready to share his simple, fail-proof formula for business success: Make work fun and you’ll create a culture of creativity that attracts the best employees and encourages customers to spend their money.

Veeck stresses the need to reexamine the way business is conducted, from employer-employee relationships to customer service.

The Fun Is Good philosophy has worked to make enjoyable evenings for all at ...

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Fun Is Good: How to Create Joy and Passion in your Workplace and Career

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Overview

Maverick marketing whiz Mike Veeck is ready to share his simple, fail-proof formula for business success: Make work fun and you’ll create a culture of creativity that attracts the best employees and encourages customers to spend their money.

Veeck stresses the need to reexamine the way business is conducted, from employer-employee relationships to customer service.

The Fun Is Good philosophy has worked to make enjoyable evenings for all at Veeck’s ballparks but has also transformed a half-dozen struggling or start-up teams into a thriving $25 million business.

Peppered with firsthand accounts from businesspeople who have benefited from Veeck’s philosophy, Fun Is Good is an innovative, off-the-beaten-track approach to getting the most out of your work life, in and outside the office.

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Editorial Reviews

From the Publisher
“ The magic of minor league baseball is that it makes you remember the game the way you saw it as a child. I didn’t get into minor league baseball to make money and didn’t believe it was possible to do so until I met Mike Veeck. He’s a genius, and he knows that good business is all about fun. That fun should be the driving force behind most any decision.” —Bill Murray

“ I’m excited that Mike is sharing his Fun Is Good philosophies because they’ve worked for us. Whether it’s delivering superior customer service, not taking yourself too seriously, or having fun in the office, it’s vital to the success of your company.”
—Ed Droste, Cofounder, Hooters Restaurants

“ Nobody makes money when you’re just selling a commodity. You have to make it bigger than it is, whether it’s selling furniture or turning a baseball game into this incredible, fun experience like Mike Veeck does. You’ve got to enhance the experience, and the best way to do it is by making things fun.”
—Jim “Mattress Mac” McIngvale, CEO, Gallery Furniture

Bill Murray
The magic of minor league baseball is that it makes you remember the game the way you saw it as a child. I didn’t get into minor league baseball to make money and didn’t believe it was possible to do so until I met Mike Veeck. He’s a genius, and he knows that good business is all about fun. That fun should be the driving force behind most any decision.
Jim McIngvale
Nobody makes money when you’re just selling a commodity. You have to make it bigger than it is, whether it’s selling furniture or turning a baseball game into this incredible, fun experience like Mike Veeck does. You’ve got to enhance the experience, and the best way to do it is by making things fun.
Ed Droste
I’m excited that Mike is sharing his Fun Is Good philosophies because they’ve worked for us. Whether it’s delivering superior customer service, not taking yourself too seriously, or having fun in the office, it’s vital to the success of your company.
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Product Details

  • ISBN-13: 9781599323343
  • Publisher: Advantage Media Group
  • Publication date: 6/8/2012
  • Edition description: New Edition
  • Pages: 290
  • Sales rank: 316,452
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Mike Veeck is president and part owner of six wildly successful minor league baseball teams. Son of the late Hall of Fame baseball owner Bill Veeck, he has followed his father’s lead, with innovative promotions that have captured national attention. He lives in Mt. Pleasant, South Carolina.

Pete Williams writes about business, fitness, and sports. He is a contributing writer to Street & Smith’s SportsBusiness Journal and is coauthor (with Mark Verstegen) of Rodale’s Core Performance series of fitness books. He lives in Safety Harbor, Florida.

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Posted April 27, 2014

    more than just baseball

    I haven't read far in it just yet but I like what I see. This is about more than just baseball. one just needs to look at the table of contents and index to know this. I regularly attend St. Paul Saints games and had heard of this book for this reason, explaining why I finally bought it. I even liked being able to meet Mr. Veeck one time at a season-opening Saints block party. I also have a book written by his dad. Both are really good at selling the sport of baseball.

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  • Anonymous

    Posted November 23, 2013

    Awesome book

    This book is explains how most businesses take themselves too serious. Very entertaining to read stories from different comapnies on how their business was changed from thinking outside the box. Mike is in a difficult business, indepedent baseball, and succeed by utilizing his creativity and ability to think differently than others.

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Sort by: Showing all of 2 Customer Reviews

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