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Fund-Raising Cost Effectiveness: A Self-Assessment Workbook
     

Fund-Raising Cost Effectiveness: A Self-Assessment Workbook

by James M. Greenfield
 

What is a reasonable cost for your fund-raising activities?

How much of your gift income goes to programs and services, and how much goes to fund-raising costs?

Which fund-raising methods are the most cost-effective for your organization?

Decreased government support and increased competition between not-for-profit organizations make it essential that you be

Overview

What is a reasonable cost for your fund-raising activities?

How much of your gift income goes to programs and services, and how much goes to fund-raising costs?

Which fund-raising methods are the most cost-effective for your organization?

Decreased government support and increased competition between not-for-profit organizations make it essential that you be able to address these questions. But in the absence of national standards or guidelines for measuring the performance of charitable solicitations, how do you find consistent and reliable answers?

Fund-Raising Cost Effectiveness provides the tools you need to measure the efficiency and effectiveness of most commonly used fund-raising methods. Leading national fund raiser Jim Greenfield introduces his unique Nine-Point Performance Index and shows you how to use it. He combines clear, detailed explanations of critical cost-effectiveness issues with an array of self-assessment tools. He also supplies:

  • Techniques for evaluating the cost-effectiveness of each fund-raising method—direct mail, benefit events, capital campaigns, membership, donor clubs, planned giving and more—and the overall fund development program
  • A proven methodology for setting performance standards and forecasting results
  • Dozens of valuable self-assessment checklists and worksheets
  • Case studies that show you how the tools and techniques work
  • Easy-to-use spreadsheet templates and worksheets on an IBM-compatible disk

How cost-effective is your fund raising? This workbook provides everything you need to answer that question for yourself, your board, and your boss—and for the giving public.

Product Details

ISBN-13:
9780471109167
Publisher:
Wiley
Publication date:
03/19/1996
Series:
AFP/Wiley Fund Development Series , #44
Edition description:
BK&DISK
Pages:
376
Product dimensions:
6.99(w) x 10.08(h) x 1.02(d)

Related Subjects

Meet the Author

JAMES M. GREENFIELD, ACFRE, FAHP, is Senior Vice President, Development and Community Relations, at Hoag Memorial Hospital Presbyterian in Newport Beach, California. He is a longtime, active member of the National Society of Fund Raising Executives (NSFRE) and the Association for Healthcare Philanthropy (AHP), and is currently on NSFRE's foundation board. His other books include Fund-Raising: Evaluating and Managing the Fund Development Process and Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers, both available from Wiley.

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