Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals & Volunteers / Edition 1

Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals & Volunteers / Edition 1

by James M. Greenfield
     
 

ISBN-10: 0471595349

ISBN-13: 9780471595342

Pub. Date: 03/02/1994

Publisher: Wiley

Every nonprofit organization relies on annual giving as the chief means of raising funds for its yearly operations as well as for maintaining the quality of its programs and expanding the services it provides for the public benefit. A step-by-step, hands-on guide to the basic techniques of annual giving campaigns, this book covers direct mail solicitation (including…  See more details below

Overview

Every nonprofit organization relies on annual giving as the chief means of raising funds for its yearly operations as well as for maintaining the quality of its programs and expanding the services it provides for the public benefit. A step-by-step, hands-on guide to the basic techniques of annual giving campaigns, this book covers direct mail solicitation (including when to mail, to whom, and how often); membership drives; gift renewals; groups, guilds, and support organizations; benefits, activities, and special events; volunteer fund-raising (including how to recruit and train volunteer solicitors); premiums, advertising, and coupons; cause-related marketing and affinity cards; gambling and games of chance; door-to-door and on-street solicitation; multimedia options and telemarketing; television and telethon solicitation. Fund-Raising Fundamentals shows you how to create a total annual giving strategy that uses these different methods in conjunction with each other and maximizes your success. Throughout this practical guide, you will find sample letters and documents, charts, and checklists that illustrate principles and help you put these proven methods into action. Written by a top fund-raising executive with thirty years experience, Fund-Raising Fundamentals not only details each of the methods and how it functions, but also explains how each builds upon the others. Annual giving is essential to your nonprofit organization not simply to raise money, but also to help you market your mission to a wide audience, increase the number of friends and donors your organization can rely upon year after year, and inspire active public participation in accomplishing your good works. Using the time-tested techniques described in this guide will ensure that your annual giving campaign succeeds in laying a solid foundation for the future of your organization.

Read More

Product Details

ISBN-13:
9780471595342
Publisher:
Wiley
Publication date:
03/02/1994
Series:
Wiley Nonprofit Law, Finance and Management Series, #26
Edition description:
Older Edition
Pages:
432
Product dimensions:
5.96(w) x 8.94(h) x 1.09(d)

Table of Contents

Developing Annual Gift Support by Raising Friends and Building Relationships.

Asking for Money: Begin with Testing by Mail.

Direct Mail Acquisition: Constituency Building.

Donor Renewal: A Communications Art.

Membership and Membership Associations.

Groups, Guilds, and Support Organizations.

Activities, Benefits, and Special Events.

The Volunteer-Led, Personal Solicitation Annual Giving Campaign.

Other Ways to Raise Money Every Year.

Managing the Comprehensive Annual Giving Program.

Appendices.

Notes.

Selected References.

Index.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >