Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals & Volunteers / Edition 1by James M. Greenfield
Pub. Date: 03/02/1994
Offers practical, detailed advice on the basic techniques necessary to carry out successful annual giving campaigns. Covers direct mail solicitation, memberships, special events, corporate fund-raising, telemarketing and more. Features authentic examples to illustrate key points along with scores of checklists, charts, sample letters and documents and step-by-step instructions.
- Publication date:
- Wiley Nonprofit Law, Finance and Management Series, #26
- Edition description:
- Older Edition
- Product dimensions:
- 5.96(w) x 8.94(h) x 1.09(d)
Table of Contents
Developing Annual Gift Support by Raising Friends and Building Relationships.
Asking for Money: Begin with Testing by Mail.
Direct Mail Acquisition: Constituency Building.
Donor Renewal: A Communications Art.
Membership and Membership Associations.
Groups, Guilds, and Support Organizations.
Activities, Benefits, and Special Events.
The Volunteer-Led, Personal Solicitation Annual Giving Campaign.
Other Ways to Raise Money Every Year.
Managing the Comprehensive Annual Giving Program.
and post it to your social network
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