Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals & Volunteers / Edition 1

Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals & Volunteers / Edition 1

by James M. Greenfield
     
 

ISBN-10: 0471595349

ISBN-13: 9780471595342

Pub. Date: 03/02/1994

Publisher: Wiley

Offers practical, detailed advice on the basic techniques necessary to carry out successful annual giving campaigns. Covers direct mail solicitation, memberships, special events, corporate fund-raising, telemarketing and more. Features authentic examples to illustrate key points along with scores of checklists, charts, sample letters and documents and step-by-step

Overview

Offers practical, detailed advice on the basic techniques necessary to carry out successful annual giving campaigns. Covers direct mail solicitation, memberships, special events, corporate fund-raising, telemarketing and more. Features authentic examples to illustrate key points along with scores of checklists, charts, sample letters and documents and step-by-step instructions.

Product Details

ISBN-13:
9780471595342
Publisher:
Wiley
Publication date:
03/02/1994
Series:
Wiley Nonprofit Law, Finance and Management Series, #26
Edition description:
Older Edition
Pages:
432
Product dimensions:
5.96(w) x 8.94(h) x 1.09(d)

Table of Contents

Developing Annual Gift Support by Raising Friends and Building Relationships.

Asking for Money: Begin with Testing by Mail.

Direct Mail Acquisition: Constituency Building.

Donor Renewal: A Communications Art.

Membership and Membership Associations.

Groups, Guilds, and Support Organizations.

Activities, Benefits, and Special Events.

The Volunteer-Led, Personal Solicitation Annual Giving Campaign.

Other Ways to Raise Money Every Year.

Managing the Comprehensive Annual Giving Program.

Appendices.

Notes.

Selected References.

Index.

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