Fundamentals of Advertising Research

Fundamentals of Advertising Research

by Alan D. Fletcher, Thomas A. Bowers
     
 

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Product Details

ISBN-13:
9780882442600
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
03/01/1984
Series:
Advertising and Journalism Ser.
Edition description:
2nd ed
Pages:
343

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