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Fundamentals of Creative Design / Edition 1
     

Fundamentals of Creative Design / Edition 1

by Gavin Ambrose, Paul Harris
 

ISBN-10: 2940373477

ISBN-13: 9782940373475

Pub. Date: 11/01/2003

Publisher: Bloomsbury Academic

More than 200 color photos, plus 50 black and white illustrations, provide an illuminating, highly visual introduction to the key elements of graphic design. Each subject matter, or " fundamental, " uses detailed diagrammatic explanations to help students understand the basics. Formats and printing, layout, image and color usage, and more all receive the same in-depth

Overview

More than 200 color photos, plus 50 black and white illustrations, provide an illuminating, highly visual introduction to the key elements of graphic design. Each subject matter, or " fundamental, " uses detailed diagrammatic explanations to help students understand the basics. Formats and printing, layout, image and color usage, and more all receive the same in-depth treatment, always with an emphasis on real life application and possibilities.

Product Details

ISBN-13:
9782940373475
Publisher:
Bloomsbury Academic
Publication date:
11/01/2003
Series:
Fundamentals Series
Pages:
176
Product dimensions:
7.90(w) x 9.00(h) x 0.80(d)

Table of Contents

Introduction. Format: choosing a paper size; ISO and American paper sizes; standard web sizes; film and moving image; file formats; exercise: format/proportion. Layout and grids: why use a grid?; the perimeter; juxtaposition; pace and hierarchy; the Golden Section and Fibonacci numbers; baseline grid; exercise: active and passive/looking closer. Typography: type; anatomy of a typeface; describing type; classification systems; extended type families; typographic colour; type generation; vertical and horizontal spacing; type personality; special characters and ligatures; Frutiger's grid; type detailing; typographic themes; exercise: type classification/type in the environment. Image: image meaning; image types; altering images; type as image; layers; exercise: juxtaposition/symbols and icons. Colour: understanding colour; basic terminology; specials or spot colours; colour combinations; colouring images; colour as branding; exercise: emotional swings / colour combinations. Print finishing: paper types; paper engineering; lithography and CTP; four-colour tints; fore-edge printing; screen-printing; letterpress; hot metal type; varnishes; physical finishing; folding, throwouts and gatefolds; binding; exercise: printed ephemera / woodblock composition. Glossary. Index. Contacts and credits. Working with ethics.

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