The Fundamentals of Fashion Design / Edition 1

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The Fundamentals of Fashion Design offers an illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea through to its realization in 3D form.

It examines everything from research to design, different types of fabrics and their properties, and machinery and methods of construction. The book also discusses how a collection is formed, whom it is designed for and how it is promoted. An overview of jobs within the fashion industry is included, supported by interviews with designers, stylists, photographers, buyers and agents.

The new edition includes in-depth case studies, interviews and student exercises to help put the techniques and ideas into a real-world, practical context.

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Product Details

  • ISBN-13: 9782940411788
  • Publisher: Bloomsbury Academic
  • Publication date: 9/3/2012
  • Series: Fundamentals Series
  • Edition description: Second Edition
  • Edition number: 1
  • Pages: 208
  • Sales rank: 425,394
  • Product dimensions: 7.70 (w) x 9.00 (h) x 0.80 (d)

Meet the Author

Richard Sorger is a fashion designer with two labels, ‘Richard Sorger’ and ‘RJS by Richard Sorger’ that he has shown twice yearly at London Fashion Week and sells worldwide. Swarovski and for the Victoria and Albert Museum, London, have both commissioned special pieces from him and the V&A recently acquired one of his dresses for its permanent collection. Richard is the final year design tutor for the BA (Hons) Fashion course at Middlesex University and has taught at various other institutions including Central Saint Martins and London College of Fashion.

Jenny Udale studied BA Fashion Textiles at the University of Brighton and MA Womenswear, with a focus on innovative printed textiles, at the Royal College of Art. Jenny successfully launched her own womenswear label after graduation.

Currently a freelance printed textile designer, she sells mainly to the UK and US market. Jenny is interested in how craft can be fused with modern technology to produce innovative textiles. She has lectured in fashion and textiles at the University of Brighton, University of Middlesex and Kingston University, and is currently pathway leader for textiles at Ravensbourne. Jenny authored Textiles and Fashion for AVA publishing and contributes to magazines on fashion textiles. She is currently working on a contemporary Knitwear book.

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Table of Contents


CHAPTER 1: RESEARCH Are you fashionable?
Know your subject Starting your research Choosing a theme or concept Sources of research The research book Mood-, theme- and storyboards Interview: John-Gabriel Harrison Case study: Alexander McQueen Student project


CHAPTER 2: DESIGNING Designing Design identity Ideal bodies Silhouette Proportion and line God is in the details Fabric, colour and texture Rendering your ideas Portfolios Interview: Peter Jensen Case study: Nicolas Ghesquiere + Balenciaga Student project


CHAPTER 3: FABRICS AND TECHNIQUES Fabric Natural fibres Manmade fibres Synthetic fibres Yarn production Fabric construction Surface treatments Fabric and yarn trade shows Interview: Michele Manz, 7 for All Mankind Case study: Marni Student project


CHAPTER 4: CONSTRUCTION Tools and machinery Construction techniques Draping on the mannequin Interivew: Louise Gray Case study: Alber Elbaz/Lanvin Student project


CHAPTER 5: DEVELOPING A COLLECTION Who are you designing for?
Genre Types of garment Putting together a collection Showing a collection Promoting a collection Branding Interview: Winni Lok, Calvin Klein Case study: Margiela Student project


Conclusion Bibliography Further resources Picture credits Index Acknowledgements


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