Fundamentals of International Business

Fundamentals of International Business

by Michael R. Czinkota
     
 

This concise introduction to international business offers a special emphasis on the environmental and cultural issues facing global organizations. Real-life contemporary business situations and critical events are discussed in each chapter, with special attention paid to the impact of technology. Learning features include a color layout, many maps, review questions,… See more details below

Overview

This concise introduction to international business offers a special emphasis on the environmental and cultural issues facing global organizations. Real-life contemporary business situations and critical events are discussed in each chapter, with special attention paid to the impact of technology. Learning features include a color layout, many maps, review questions, and Web links. Czinkota teaches marketing and international business at Georgetown University. Annotation ©2003 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780979734427
Publisher:
Wessex, Inc.
Publication date:
09/28/2009
Edition description:
WESSEX INC
Pages:
391

Table of Contents

PART I. GLOBALIZATION.
1.Globalization.
Part II. GLOBALIZATION DRIVERS.
2.Cultural Environment.
3.Global Trade Environment.
4.Politics and Laws.
5.Economic Integration.
Part III. GLOBAL TRADE AND INVESTMENT.
6.Trade and Investment Theory.
7.The International Economic Activity of the Nation.
Part IV. GLOBAL FINANCE.
8.Foreign Exchange and Global Financial Markets.
9.Global Financial Management.
Part V. GLOBAL OPERATIONS.
10.Exporting and Global Expansion.
11.Global Marketing.
12.Global Supply Chain.
13.Managing Globally.
Part VI. THE FUTURE.
14.The Future.

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