Fundamentals of Media Effects / Edition 2

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More About This Textbook


Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course.

The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.

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Product Details

  • ISBN-13: 9781577667858
  • Publisher: Waveland Press, Inc.
  • Publication date: 5/28/2012
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 424
  • Sales rank: 212,949
  • Product dimensions: 6.90 (w) x 9.10 (h) x 0.80 (d)

Table of Contents

Sect. 1 Overview and History
1 Understanding Media Effects 3
2 Media Effects: A Historical Perspective 21
3 History of the Scientific Study of Media Effects 35
Sect. 2 Theory and Concepts
4 Social Cognitive Theory 67
5 Priming Effects 87
6 Cultivation 100
7 Diffusion of Innovations 113
8 Uses and Gratifications 127
9 Agenda Setting 140
10 Persuasion 153
Sect. 3 Key Areas of Research
11 Effects of Media Violence 171
12 Media Effects from Sexual Content 194
13 Reactions to Disturbing or Frightening Media Content 214
14 News Effects 233
15 Communication Campaign Effects 247
16 Media Effects on Health 267
17 Advertising Effects 288
18 Mass-Mediated Political Communication Effects 306
19 The Effects of Minority Portrayals 322
20 Media Entertainment Effects 347
21 New Communication Technologies 364
Index 385
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