Fundamentals of Media Effects / Edition 1

Fundamentals of Media Effects / Edition 1

by Jennings Bryant, Susan Thompson, Susan Thompson
     
 

ISBN-10: 0072435763

ISBN-13: 9780072435764

Pub. Date: 09/13/2001

Publisher: McGraw-Hill Companies, The

Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course.

The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts

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Overview

Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course.

The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.

Product Details

ISBN-13:
9780072435764
Publisher:
McGraw-Hill Companies, The
Publication date:
09/13/2001
Series:
Mass Communication and Journalism Series
Edition description:
1ST
Pages:
402
Product dimensions:
7.40(w) x 9.00(h) x 0.60(d)

Table of Contents

Preface
Sect. 1Overview and History
1Understanding Media Effects3
2Media Effects: A Historical Perspective21
3History of the Scientific Study of Media Effects35
Sect. 2Theory and Concepts
4Social Cognitive Theory67
5Priming Effects87
6Cultivation100
7Diffusion of Innovations113
8Uses and Gratifications127
9Agenda Setting140
10Persuasion153
Sect. 3Key Areas of Research
11Effects of Media Violence171
12Media Effects from Sexual Content194
13Reactions to Disturbing or Frightening Media Content214
14News Effects233
15Communication Campaign Effects247
16Media Effects on Health267
17Advertising Effects288
18Mass-Mediated Political Communication Effects306
19The Effects of Minority Portrayals322
20Media Entertainment Effects347
21New Communication Technologies364
Index385

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