Fundraising Analytics: Using Data to Guide Strategy / Edition 1

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $36.94
Usually ships in 1-2 business days
(Save 36%)
Other sellers (Hardcover)
  • All (8) from $36.94   
  • New (5) from $36.94   
  • Used (3) from $37.12   


Fundraising Analytics

"As long as your focus remains on the donor, your data-drivenstrategies will evolve to benefit your organization. To be guidedby data means to be guided by donors. Donors are the remarkablecoefficients in high-results equations. If you plug them into yourformula, your results will be extraordinary."
—From Fundraising Analytics

Today's successful nonprofits use information as a resourceimplemented in their organizational culture and realize that havingan authentic vision for analytics is the key to successfulfundraising. Fund-raising Analytics shows nonprofit executivedirectors, fundraising managers, directors of development, plannedgiving officers, and consultants how to turn their organizationaldata—with an appropriate focus on donors—into actionableknowledge. The result? A vibrant, donor-centered nonprofitorganization that makes maximum use of data to reveal the uniquediversity of its donors.

Written by Joshua Birkholz, a leading practitioner and creativethinker in the world of analytics and philanthropy, to helpnonprofits recognize the opportunities provided by fundraisinganalytics, this innovative book explores how analytics can beoptimally used to drive success in fund-raising. It providesstep-by-step instructions for conducting analysis in-house, withinvaluable advice on how to:

  • Understand your constituents
  • Identify potential prospects for major and planned giving
  • Develop campaign planning including capacity analysis andpyramid design
  • Build a data-driven prospect management system
  • Develop metrics to gauge and guide your success
  • Select data for mining
  • Broaden your support base
  • Build a model to predict giving at your organization

Organizations are seeing remarkable results through developmentof sophisticated systems for understanding their customers andusing data to guide strategy. Part of the Wiley/AFP FundDevelopment Series, Fundraising Analytics is an easy-to-use,relevant book that can be used by all development officers with avision towards deepening connection with donors and increasingnonprofit fundraising.

Read More Show Less

Editorial Reviews

From the Publisher
"….is a gift to the massess..a lens into the world of the sophisticated fundraising operations that pump the big bucks into major institutions. Written by Joshua Birkholz, the book's subtitle is 'Using Data to Guide Strategy" and that's what the book delivers." (, June 6, 2008)
Read More Show Less

Product Details

  • ISBN-13: 9780470165577
  • Publisher: Wiley
  • Publication date: 4/4/2008
  • Series: AFP/Wiley Fund Development Series , #174
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 240
  • Sales rank: 654,969
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.69 (d)

Meet the Author

Joshua M. Birkholz is a principal at Bentz Whaley Flessner, a leading fundraising consulting firm, and director of its analytics division, DonorCast. He has built data mining solutions for leading universities, medical centers, and cultural nonprofits throughout the United States. His areas of specialty include metrics for nonprofit fundraising, constituency analysis, segmentation, and integrated prospect identification systems. He is a sought-after speaker and presenter in the field of analytics, prospecting, and constituent relationship management.

Read More Show Less

Table of Contents



Chapter 1. Overview of Fundraising Analytics.

Defining Analytics.

The Mind of an Analyst.

What to Expect.

Enjoy the Journey.

Chapter 2. Understanding Your Constituents.

Portfolio Assignment.

Derived Segments.

Philanthropic Motivations.

Cluster Analysis Case Study.

Final Thoughts on Understanding Your Constituents.

Chapter 3. Analytics and Prospecting.

Development Business Process.

Integrated Prospecting System.

Analytics as Part of the Prospecting Systems.

Final Thoughts on Analytics and Prospecting.

Chapter 4. Analytics and Campaign Planning.

Assessing Campaign Factors.

Incorporating Campaign Factors.

Campaign Pyramid.

Final Thoughts on Campaign Analytics.

Chapter 5. Data-Driven Prospect Management.

Prospect Management.

Final Thoughts.

Chapter 6. Annual Giving Analytics.

Constituent Life Cycles.

Traditional Donor Segments.

Predictive Modeling for Annual Giving and Membership.

Metrics for Annual Giving.

Final Thoughts on Annual Giving Analytics.

Chapter 7. Selecting Data for Mining.

Selection Criteria.

Variables to Include in Your File.

Format for Your Data File.

Chapter 8. Descriptive Analysis: Basic Statistics and ScoringModels.


Frequency Distribution.

Cross Tabulation.

Recoding Variables.


Correlation Ranking.

Calculating Database Capacity.

RFM Analysis.

Attachment Score.

Chapter 9. Regression Analysis.

Define Business Need or Goal.

Determine Required Data Elements.

Model Selection.

Prepare the Data for Modeling.


Model Evaluation.

Final Thoughts on Predictive Modeling.

Final Thoughts on Fundraising Analytics.

Glossary of Common Analytics Terminology.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)