Fundraising Basics: A Complete Guide / Edition 3 by Barbara L. Ciconte, Jeanne Jacob | | 9780763746667 | Paperback | Barnes & Noble
Fundraising Basics: A Complete Guide / Edition 3

Fundraising Basics: A Complete Guide / Edition 3

by Barbara L. Ciconte, Jeanne Jacob
     
 

ISBN-10: 0763746665

ISBN-13: 9780763746667

Pub. Date: 12/18/2008

Publisher: Jones & Bartlett Learning

As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the Third Edition, this practical

Overview

As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the Third Edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new edition also provides much needed information on giving trends, computer hardware and software available for fundraisers, cost estimates and workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new to the fundraising arena.

Product Details

ISBN-13:
9780763746667
Publisher:
Jones & Bartlett Learning
Publication date:
12/18/2008
Edition description:
3E
Pages:
602
Sales rank:
450,513
Product dimensions:
8.50(w) x 10.80(h) x 1.40(d)

Related Subjects

Table of Contents

Contents: Philanthropy--An American Tradition * The Many Roles of Board, Staff, and Volunteers in Fund Raising * The Development Office * Using Technology in Fund Raising * Developing and Evaluating a Fund Raising Plan * Building Relationships for Your Organization Through Annual Giving * Using Direct Mail and Telemarketing to Build a Donor Base * Prospect Research * The Use of Personal Solicitation in Major Gift Fund Raising * Corporate Fund Raising * Raising Money from Foundations * Special Events--The Fun in Fund Raising * Fund Raising Publications * Capital Campaigns * The Basics of Planned Giving * Working with Consultants * Fund Raising as a Career * Glossary of Terms

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