Fundraising Basics: A Complete Guide / Edition 3

Fundraising Basics: A Complete Guide / Edition 3

by Barbara L. Ciconte, Jeanne Jacob

binding type PBSee more details below


binding type PB

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Jones & Bartlett Learning
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8.50(w) x 10.80(h) x 1.40(d)

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Table of Contents

Ch. 1Philanthropy - an American tradition1
Ch. 2The many roles of board, staff, and volunteers in fundraising8
Ch. 3The development office30
Ch. 4Using technology in fundraising49
Ch. 5Developing and evaluating your fundraising plan69
Ch. 6Building relationships for your organization through annual giving86
Ch. 7Using direct mail and telemarketing to build a donor base94
Ch. 8Prospect research121
Ch. 9The use of personal solicitation in major gift fundraising141
Ch. 10Corporate fundraising157
Ch. 11Raising money from foundations197
Ch. 12Special events - the fun in fundraising225
Ch. 13Fundraising publications253
Ch. 14Capital campaigns291
Ch. 15The basics of planned giving319
Ch. 16Association foundation fundraising336
Ch. 17Working with consultants : hiring and using consultants in your fundraising programs370
Ch. 18Fundraising as a career382
App. AFundraising and the law395
App. BRoles and responsibilities of development professionals399
App. CPhilanthropic-related organizations405

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