Fundraising Basics / Edition 2

Fundraising Basics / Edition 2

by Barbara Kushner Ciconte, Jeanne G. Jacob
     
 

ISBN-10: 0834218909

ISBN-13: 9780834218901

Pub. Date: 04/01/2001

Publisher: Aspen

This primer helps new fund raisers learn the basics, from the vocabulary of fund raising to the nuances of major trends affecting nonprofit fundraising today. With up—to—date case studies and real—life examples, this practical guide will provide an overview of the field and give development staff, managers, and directors a platform from which to

Overview

This primer helps new fund raisers learn the basics, from the vocabulary of fund raising to the nuances of major trends affecting nonprofit fundraising today. With up—to—date case studies and real—life examples, this practical guide will provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fund raising programs. This guide is a must—have for anyone new to the fund raising arena.

Product Details

ISBN-13:
9780834218901
Publisher:
Aspen
Publication date:
04/01/2001
Edition description:
2E
Pages:
460
Product dimensions:
0.93(w) x 8.25(h) x 11.00(d)

Related Subjects

Table of Contents

Contents: Philanthropy--An American Tradition * The Many Roles of Board, Staff, and Volunteers in Fund Raising * The Development Office * Using Technology in Fund Raising * Developing and Evaluating a Fund Raising Plan * Building Relationships for Your Organization Through Annual Giving * Using Direct Mail and Telemarketing to Build a Donor Base * Prospect Research * The Use of Personal Solicitation in Major Gift Fund Raising * Corporate Fund Raising * Raising Money from Foundations * Special Events--The Fun in Fund Raising * Fund Raising Publications * Capital Campaigns * The Basics of Planned Giving * Working with Consultants * Fund Raising as a Career * Glossary of Terms

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