Fundraising Basics / Edition 2

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The second edition of this best-selling book provides new and updated information that every beginning fundraiser or board member needs. Case studies and real-life examples provide practical guidance and an overview of the field while giving board members and development staff, managers, and directors a platform from which to operate their fundraising programs. This primer remains a must-have for anyone entering the fundraising or studying for the CFRE exam.
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Editorial Reviews

A guide for development officers of non-profit organizations to setting up fundraising programs, an aid to studying for certification, and a text for fundraising seminars and workshops, but Ciconte, a consultant, and Jacob, with a professional association, originally intended their work to be a textbook for a continuing-education course. Their topics include the philanthropic tradition, the development office, prospect research, special events, capital campaigns, working with consultants, and fundraising as a career. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780834218901
  • Publisher: Aspen
  • Publication date: 4/1/2001
  • Edition description: 2E
  • Edition number: 2
  • Pages: 460
  • Product dimensions: 0.93 (w) x 8.25 (h) x 11.00 (d)

Table of Contents

Ch. 1 Philanthropy - an American tradition 1
Ch. 2 The many roles of board, staff, and volunteers in fundraising 8
Ch. 3 The development office 30
Ch. 4 Using technology in fundraising 49
Ch. 5 Developing and evaluating your fundraising plan 69
Ch. 6 Building relationships for your organization through annual giving 86
Ch. 7 Using direct mail and telemarketing to build a donor base 94
Ch. 8 Prospect research 121
Ch. 9 The use of personal solicitation in major gift fundraising 141
Ch. 10 Corporate fundraising 157
Ch. 11 Raising money from foundations 197
Ch. 12 Special events - the fun in fundraising 225
Ch. 13 Fundraising publications 253
Ch. 14 Capital campaigns 291
Ch. 15 The basics of planned giving 319
Ch. 16 Association foundation fundraising 336
Ch. 17 Working with consultants : hiring and using consultants in your fundraising programs 370
Ch. 18 Fundraising as a career 382
App. A Fundraising and the law 395
App. B Roles and responsibilities of development professionals 399
App. C Philanthropic-related organizations 405
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