Fundraising Close to Home Volume 2: Building Structures and Skills for Fundraising

Overview

Successful fundraising provides more than financing. In asking for money, you tell people about the needs of your community and how your organization is meeting those needs. That can result in new donations, new volunteers and new friends for your organization. Raising at least a portion of the budget from local donors can also increase financial independence. This series of books gives practical guidance on getting started: it shows how good fundraisers think and what questions they ask, with many examples from ...

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Overview

Successful fundraising provides more than financing. In asking for money, you tell people about the needs of your community and how your organization is meeting those needs. That can result in new donations, new volunteers and new friends for your organization. Raising at least a portion of the budget from local donors can also increase financial independence. This series of books gives practical guidance on getting started: it shows how good fundraisers think and what questions they ask, with many examples from organizations in developing countries. It can help organizations anywhere give their activities a boost.
Part one of Book 2 describes the necessary preparations for a fundraising campaign: the role of the leader, the board, volunteers and strategic alliances, and ways to fight fear of fundraising. Part two outlines the practical essentials of an effective communications program, from personal contacts to obtaining good media coverage and making the Internet work for you.

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Product Details

  • ISBN-13: 9781853395345
  • Publisher: Practical Action Publishing
  • Publication date: 7/28/2001
  • Pages: 220
  • Product dimensions: 6.62 (w) x 9.64 (h) x 0.36 (d)

Table of Contents

1 Studying the ground before the campaign 1
2 Setting up the campaign headquarters 18
3 What are other organizations doing? 25
4 The role of the leader 28
5 The role of the board 34
6 Reinforcing the board 51
7 Fighting fear of fundraising 59
8 The role of volunteers 71
9 Planning an effective communications program: Introduction 77
10 Competing for attention 79
11 Planning to communicate 81
12 Seventeen paths to effective communication 91
13 Personal contact: making the most of the spoken word 97
14 Using images 110
15 Combining voice and image: effective audiovisual presentations 116
16 Making the most of point 124
17 The printed materials of business 134
18 Powerful posters 138
19 The basic of brochures 141
20 Producing effective newsletters 146
21 Annual reports that people want to read 153
22 Obtaining good media coverage 156
23 Planning and organizing public relations events 166
24 Making the Internet work for you 171
Suggested reading and Web sites 183
List of Topics 190
Acknowledgements 200
About the author 202
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