Fundraising Close to Home Volume 3: Building Fundraising Programmes to Attract Community Support

Overview

Successful fundraising provides more than financing. In asking for money, you tell people about the needs of your community and how your organization is meeting those needs. That can result in new donations, new volunteers and new friends for your organization. Raising at least a portion of the budget from local donors can also increase financial independence. This series of these books gives practical guidance on getting started: it shows how good fundraisers think and what questions they ask, with many examples...
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Overview

Successful fundraising provides more than financing. In asking for money, you tell people about the needs of your community and how your organization is meeting those needs. That can result in new donations, new volunteers and new friends for your organization. Raising at least a portion of the budget from local donors can also increase financial independence. This series of these books gives practical guidance on getting started: it shows how good fundraisers think and what questions they ask, with many examples from organizations in developing countries. It can help organizations anywhere give their activities a boost.
This title examines ways to present your message and diversify funding sources, including fundraising events, launching a business, using donation boxes, mail or telephone campaigns, electronic fundraising and applying for grants. Preparing to ask for support face-to-face and to engage the business community are emphasised, as is the need to evaluate your fundraising activities
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Product Details

  • ISBN-13: 9781853395352
  • Publisher: Practical Action Publishing
  • Publication date: 7/28/2001
  • Pages: 240
  • Product dimensions: 6.60 (w) x 9.40 (h) x 0.60 (d)

Table of Contents

1 The environment of giving 1
2 Setting out the reasons 8
3 Presenting the message 18
4 Planning a fundraising project 23
5 Asking for support face-to-face: introduction 38
6 Asking people for major support 48
7 Telephone campaigns 61
8 Advertising for donations 69
9 Approaching individual donors 72
10 Doing well with donation boxes 77
11 Organizing fundraising events 81
12 Launching a business: getting away from giving away 98
13 People like to get letters: using direct mail to raise funds 119
14 Direct mail: putting the package together 128
15 Direct mail: after the package is sent 148
16 Securing support from service clubs and other institutions 155
17 Engaging the business community: the potential 160
18 Engaging the business community: the obstacles 175
19 Engaging the business community: effective approaches 183
20 Using the Internet for fundraising 200
21 Getting the job done: working with fundraisers 206
22 Applying for grants: matching the missions 216
23 Sustainability and endowments 232
24 Evaluating fundraising activities 241
25 Sharing the challenges 248
Suggested reading and Web sites 260
List of Topics 267
Acknowledgements 277
About the authors 279
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