Fundraising For Dummies / Edition 2

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Overview

Find out how to cultivate donors and solicit donations online

Covers new changes in tax and philanthropy law

Whether you're a small outfit or a big organization, you're competing for donors' dollars and time. This hands-on, vital guide shows you how to take full advantage of the strategies and resources available and advises you how to promote your cause, research potential donors, organize events, write winning grant proposals, and utilize the latest technology.

Discover how to

  • Define your group'sfocus
  • Create a viable plan
  • Organize your board of directors
  • Find and train volunteers
  • Market via print and online
  • Promote yourself with the media
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Product Details

  • ISBN-13: 9780764598470
  • Publisher: Wiley
  • Publication date: 10/24/2005
  • Series: For Dummies Series
  • Edition description: REV
  • Edition number: 2
  • Pages: 384
  • Product dimensions: 7.44 (w) x 9.14 (h) x 0.81 (d)

Table of Contents

Introduction.

PART I: Gearing Up to Raise Funds.

Chapter 1: Putting the Horse Before the Spark: Fundraising Starts with Passion.

Chapter 2: Fundraising Facts: Turning Gold into Good.

Chapter 3: Fundraising Issues and Ethics: How We View What We Do.

Chapter 4: The Case Statement: Your Agency's Who, What, Why, and How.

Chapter 5: Getting Your Board on Board.

Chapter 6: Valuing Volunteers -- Philanthropists and Fundraisers.

Chapter 7: A Map to the Stars: Creating a Fundraising Plan.

PART II: Getting to Know your Donor.

Chapter 8: The Ins and Outs of Donor Research.

Chapter 9: Meet Your Donor!

Chapter 10: At the High End: Cultivating Major Givers.

Chapter 11: The Ask -- And Why "No!" Can Lead to "Yes!".

PART III: Using your Fundraising Tools.

Chapter 12: Say It in Print -- Direct Mail, Annual Reports, and More.

Chapter 13: Writing Winning Grant Proposals.

Chapter 14: Working the Media: Is Image Everything?

Chapter 15: Working the Phones (You Don't Have to Be Hated).

Chapter 16: Web Assertiveness Training: Fundraising on the 'Net.

PART IV: On the (Fundraising) Campaign Trail.

Chapter 17: Organizing, Implementing, and Celebrating Your Annual Fund.

Chapter 18: Black Tie Optional: The Special Event.

Chapter 19: The Capital Campaign: Building Buildings, Non-Buildings, and Futures.

Chapter 20: Planning for Major Gifts.

Chapter 21: Preparing for Planned Gifts.

Chapter 22: Fundraising's Secret Weapon: The Challenge Grant.

Chapter 23: The Future of Fundraising: SomePredictions.

PART V: The Part of Tens.

Chapter 24: Ten Best Opening Lines.

Chapter 25: Ten Excuses for the Failed Event.

Chapter 26: Ten Fundraising Horror Stories.

Chapter 27: Ten Ethical Dilemmas.

Chapter 28: Ten Sure-Fire Turnoffs (And How To Avoid Them).

Appendix: Checklists and Safety Nets.

Index.

Book Registration Information.

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