Fundraising For Dummies / Edition 2

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The fun and easy way to raise money for your cause

Fundraising For Dummies, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your organization using the most up-to-date tools and technologies available through the Internet. This expanded edition also offers information about philanthropy and tax law.

  • Contains new tips and techniques for creating materials that bring in contributions and support for the more than 1.4 million charitable and nonprofit organizations in the United States
  • Explains how to use social media to keep donors and volunteers engaged through Facebook, LinkedIn, Twitter, and Web technologies
  • Covers grassroots online fundraising and how to host big events on a shoestring budget

You'll also find tips on negotiating without alienating donors and developing long-term organizational goals. All these strategies are what makes this resource indispensable!

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Product Details

  • ISBN-13: 9780764598470
  • Publisher: Wiley
  • Publication date: 10/24/2005
  • Series: For Dummies Series
  • Edition description: REV
  • Edition number: 2
  • Pages: 384
  • Product dimensions: 7.44 (w) x 9.14 (h) x 0.81 (d)

Meet the Author

John Mutz is a fundraising expert and speaker who has anextensive array of fundraising credits, including former chairmanof the United Way Campaign of Central Indiana and former presidentof one of the nation's largest private foundations.

Katherine Murray is a writer and small-business owner whoconsults with small and struggling nonprofits. She is the author ofmore than 40 books, including Green Home Computing ForDummies.

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Table of Contents


PART I: Gearing Up to Raise Funds.

Chapter 1: Putting the Horse Before the Spark: Fundraising Starts with Passion.

Chapter 2: Fundraising Facts: Turning Gold into Good.

Chapter 3: Fundraising Issues and Ethics: How We View What We Do.

Chapter 4: The Case Statement: Your Agency's Who, What, Why, and How.

Chapter 5: Getting Your Board on Board.

Chapter 6: Valuing Volunteers -- Philanthropists and Fundraisers.

Chapter 7: A Map to the Stars: Creating a Fundraising Plan.

PART II: Getting to Know your Donor.

Chapter 8: The Ins and Outs of Donor Research.

Chapter 9: Meet Your Donor!

Chapter 10: At the High End: Cultivating Major Givers.

Chapter 11: The Ask -- And Why "No!" Can Lead to "Yes!".

PART III: Using your Fundraising Tools.

Chapter 12: Say It in Print -- Direct Mail, Annual Reports, and More.

Chapter 13: Writing Winning Grant Proposals.

Chapter 14: Working the Media: Is Image Everything?

Chapter 15: Working the Phones (You Don't Have to Be Hated).

Chapter 16: Web Assertiveness Training: Fundraising on the 'Net.

PART IV: On the (Fundraising) Campaign Trail.

Chapter 17: Organizing, Implementing, and Celebrating Your Annual Fund.

Chapter 18: Black Tie Optional: The Special Event.

Chapter 19: The Capital Campaign: Building Buildings, Non-Buildings, and Futures.

Chapter 20: Planning for Major Gifts.

Chapter 21: Preparing for Planned Gifts.

Chapter 22: Fundraising's Secret Weapon: The Challenge Grant.

Chapter 23: The Future of Fundraising: SomePredictions.

PART V: The Part of Tens.

Chapter 24: Ten Best Opening Lines.

Chapter 25: Ten Excuses for the Failed Event.

Chapter 26: Ten Fundraising Horror Stories.

Chapter 27: Ten Ethical Dilemmas.

Chapter 28: Ten Sure-Fire Turnoffs (And How To Avoid Them).

Appendix: Checklists and Safety Nets.


Book Registration Information.

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