Fundraising For Dummies

Fundraising For Dummies

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by John Mutz, Katherine Murray
     
 

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The fun and easy way® to raise money for your cause

In a turbulent economy, your role as a fundraiser is more important than ever. Find out how you can use the latest resources to raise money even in challenging times. Fundraising for Dummies, 3rd Edition gives you friendly, easy-to-follow guidance for creating a comprehensive fundraising strategy that uses

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Overview

The fun and easy way® to raise money for your cause

In a turbulent economy, your role as a fundraiser is more important than ever. Find out how you can use the latest resources to raise money even in challenging times. Fundraising for Dummies, 3rd Edition gives you friendly, easy-to-follow guidance for creating a comprehensive fundraising strategy that uses up-to-date tools, technologies, and campaigns to reach others who care about your cause.

  • Putting your fundraising ducks in a row — get a sense of the climate in which you're planning to raise funds, pinpoint your organization's mission, and roll out your own fundraising plan
  • Finding (and winning over) donors — discover the who, when, where, and how of identifying and attracting donors (and get savvy tips on how to communicate with them)
  • Getting the word out about your mission — understand how your marketing and branding efforts affect what your donors hear, see, and think about your organization
  • Maximizing your online marketing messages — set up your organization on social media sites, craft targeted e-mails, use e-newsletters effectively, and get followers and fans for your organization
  • Creating campaigns to engage — explore a range of different campaigns and get expert advice on when you should use each, what to expect, and how to evaluate the campaigns so you can do more of what works next time

Open the book and find:

  • Tips on fundraising in a changing economy
  • Fundraising issues and ethics
  • Ways to recruit volunteers
  • How to budget your fundraising efforts
  • Guidance on working with the media
  • Coverage of social networking opportunities
  • How to approach major and corporate givers
  • Predictions on the future of fundraising

Learn to:

  • Raise funds to survive — and thrive — in any economic landscape
  • Create a fundraising system to sustain your organization
  • Use the latest tools — social media and more — to engage donors

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Product Details

ISBN-13:
9780470568408
Publisher:
Wiley
Publication date:
03/08/2010
Series:
For Dummies Series
Pages:
384
Sales rank:
242,565
Product dimensions:
7.30(w) x 9.20(h) x 0.90(d)

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