Fundraising For Dummies

Overview

The fun and easy way® to raise money for your cause

In a turbulent economy, your role as a fundraiser is more important than ever. Find out how you can use the latest resources to raise money even in challenging times. Fundraising for Dummies, 3rd Edition gives you friendly, easy-to-follow guidance for creating a comprehensive fundraising strategy that uses up-to-date tools, technologies, and campaigns to reach others who care about your cause....

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Overview

The fun and easy way® to raise money for your cause

In a turbulent economy, your role as a fundraiser is more important than ever. Find out how you can use the latest resources to raise money even in challenging times. Fundraising for Dummies, 3rd Edition gives you friendly, easy-to-follow guidance for creating a comprehensive fundraising strategy that uses up-to-date tools, technologies, and campaigns to reach others who care about your cause.

  • Putting your fundraising ducks in a row — get a sense of the climate in which you're planning to raise funds, pinpoint your organization's mission, and roll out your own fundraising plan
  • Finding (and winning over) donors — discover the who, when, where, and how of identifying and attracting donors (and get savvy tips on how to communicate with them)
  • Getting the word out about your mission — understand how your marketing and branding efforts affect what your donors hear, see, and think about your organization
  • Maximizing your online marketing messages — set up your organization on social media sites, craft targeted e-mails, use e-newsletters effectively, and get followers and fans for your organization
  • Creating campaigns to engage — explore a range of different campaigns and get expert advice on when you should use each, what to expect, and how to evaluate the campaigns so you can do more of what works next time

Open the book and find:

  • Tips on fundraising in a changing economy
  • Fundraising issues and ethics
  • Ways to recruit volunteers
  • How to budget your fundraising efforts
  • Guidance on working with the media
  • Coverage of social networking opportunities
  • How to approach major and corporate givers
  • Predictions on the future of fundraising

Learn to:

  • Raise funds to survive — and thrive — in any economic landscape
  • Create a fundraising system to sustain your organization
  • Use the latest tools — social media and more — to engage donors
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Product Details

  • ISBN-13: 9780470568408
  • Publisher: Wiley
  • Publication date: 3/8/2010
  • Series: For Dummies Series
  • Edition number: 3
  • Pages: 384
  • Sales rank: 207,759
  • Product dimensions: 7.30 (w) x 9.20 (h) x 0.90 (d)

Table of Contents

Introduction.

PART I: Gearing Up to Raise Funds.

Chapter 1: Putting the Horse Before the Spark: Fundraising Starts with Passion.

Chapter 2: Fundraising Facts: Turning Gold into Good.

Chapter 3: Fundraising Issues and Ethics: How We View What We Do.

Chapter 4: The Case Statement: Your Agency's Who, What, Why, and How.

Chapter 5: Getting Your Board on Board.

Chapter 6: Valuing Volunteers -- Philanthropists and Fundraisers.

Chapter 7: A Map to the Stars: Creating a Fundraising Plan.

PART II: Getting to Know your Donor.

Chapter 8: The Ins and Outs of Donor Research.

Chapter 9: Meet Your Donor!

Chapter 10: At the High End: Cultivating Major Givers.

Chapter 11: The Ask -- And Why "No!" Can Lead to "Yes!".

PART III: Using your Fundraising Tools.

Chapter 12: Say It in Print -- Direct Mail, Annual Reports, and More.

Chapter 13: Writing Winning Grant Proposals.

Chapter 14: Working the Media: Is Image Everything?

Chapter 15: Working the Phones (You Don't Have to Be Hated).

Chapter 16: Web Assertiveness Training: Fundraising on the 'Net.

PART IV: On the (Fundraising) Campaign Trail.

Chapter 17: Organizing, Implementing, and Celebrating Your Annual Fund.

Chapter 18: Black Tie Optional: The Special Event.

Chapter 19: The Capital Campaign: Building Buildings, Non-Buildings, and Futures.

Chapter 20: Planning for Major Gifts.

Chapter 21: Preparing for Planned Gifts.

Chapter 22: Fundraising's Secret Weapon: The Challenge Grant.

Chapter 23: The Future of Fundraising: SomePredictions.

PART V: The Part of Tens.

Chapter 24: Ten Best Opening Lines.

Chapter 25: Ten Excuses for the Failed Event.

Chapter 26: Ten Fundraising Horror Stories.

Chapter 27: Ten Ethical Dilemmas.

Chapter 28: Ten Sure-Fire Turnoffs (And How To Avoid Them).

Appendix: Checklists and Safety Nets.

Index.

Book Registration Information.

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