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Fundraising for Libraries: 25 Proven Ways to Get More Money for Your Library

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Overview

This guide to library fundraising discusses the psychology of sales, identifies the elements of passive and active fundraising, and offers advice on creating a fundraising plan to match the organization's specific needs. It also details 25 techniques for raising money, including auctions, Internet appeals, lobbying, direct-mail, taxes, grants, and memorial gifts. Swan is the director of the Central Kansas Library System and the Great Bend Public Library. Annotation c. Book News, Inc.,Portland, OR
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Editorial Reviews

VOYA
This professional resource explains the basics of fundraising, from major capital campaigns to passive techniques. The first part covers the fundamentals of different types of fundraising, giving tips, ideas, checklists to follow, who to ask for money, and when to get outside help. Each chapter has a summary and an annotated bibliography. Part II lists twenty-five specific ideas for fundraising with those that will bring in the most money presented first. Each chapter is organized by the headings Description, Purposes, Benefits, Examples, How to Do It, Resources, Special Considerations, Pitfalls, For School and Academic Libraries, Checklist, Getting Results, Summary, and Bibliography. Some of the more unusual ideas include selling a cookbook or holding an auction of donated goods. The information presented on each of the fundraising ideas is fairly basic but gives good guidelines for getting started on a project, and reminds the reader of all the steps that need to be done. Most ideas are not new, but for someone who has little fundraising experience, this guide will be valuable. The ideas will be of most use to public libraries, although there is a short section for school and academic libraries, giving tips on how to adapt the project for their circumstances. This book can be recommended for those who need an overview of fundraising or want a way to spark ideas for new projects. Index. Biblio. Appendix. 2002, Neal-Schuman, 412p, Dubois
Library Journal
In this super collection of fundraising advice, tips, and suggestions that is relevant for all libraries, Swan (dir., Central Kansas Library System and the Great Bend Public Library) expands on his previous Fundraising for the Small Public Library (1990). Designed to help librarians find needed money, Swan's handy guide examines key elements of fundraising, reviews methods for increasing regular funding, explores successful grant writing, discusses ways to find funds for capital improvements, presents steps in soliciting money, explains the principles of passive fundraising, and discusses how to enlist help from other sources. The second part includes an excellent, clear discussion of Swan's 25 proven techniques, including such successful efforts as initiating capital campaigns for buildings, promoting deferred giving, passing bond issues, passing referenda for funds, building endowments, lobbying for state support, holding auctions of donated goods, sending direct mail solicitation, and soliciting memorial gifts. While some of these ideas may validate existing efforts, many will likely delight readers eager for creative, new ways to generate additional funds. Swan is to be commended for adding this important discussion about fundraising principles, including forming the right attitude about raising funds, creating a positive image in the minds of library customers about library services, providing library customers with what they want, and making sure donors are publicly recognized for their support. Highly recommended for all libraries, especially those now experiencing financial distress.-Dale Farris, Groves, TX
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Product Details

Meet the Author

James Swan

James Swan has built an eighteen-year career crafting classically influenced interiors across the United States for clients who have included captains of industry, movie studio heads, investment bankers, and real estate developers. He has contributed to the design of numerous show houses, including interiors for the Junior League of Boston's Decorators' Show House. He was recognized with the VOX/Out Designer of the Year award, and has been featured in House & Garden, House Beautiful, and the Los Angeles Times.

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Table of Contents

List of Figures
Preface
Acknowledgments
Pt. I Fundamentals of Fundraising 1
1 Understanding Fundraising Fundamentals 3
2 Increasing Regular Funding 31
3 Exploring Funding Through Successful Grant Writing 47
4 Finding Funds for Capital Improvements 67
5 Soliciting Donations 87
6 Selling Goods 101
7 Understanding the Principles of Passive Fundraising 113
8 Enlisting Help from Other Sources 125
Pt. II 25 Proven Fundraising Techniques 141
1 Conduct a Capital Campaign for a Building 143
2 Promote Deferred Giving 155
3 Open the Library, Say Thank You 167
4 Pass Bond Issue for Building Project 173
5 Pass a Referendum for Regular Funding 183
6 Appeal for More Regular Funding 191
7 Conduct Annual Campaign of Giving 199
8 Build Endowment 209
9 Solicit Funds Door-to-Door 217
10 Lobby for More State Aid 225
11 Write Foundation/Corporate Grant 235
12 Hold an Auction of Donated Goods 245
13 Organize Regular Annual Events 255
14 Set Up Retail Sales with Shop in the Library 263
15 Secure Matching Grants or Gifts 273
16 Use Recognition to Enhance Giving 281
17 Use the Library's Web Page to Solicit Gifts 291
18 Have a New Book Fair 299
19 Write an LSTA Grant 307
20 Hold a Direct Mail Solicitation 315
21 Sponsor Special Events 327
22 Publish and Sell a Cookbook 337
23 Organize a Used Book Sale 345
24 Hold Food Events 353
25 Solicit Memorial Gifts 361
In Conclusion 371
App. I Sample Constitution and By-Laws for Friends of the Happy Hollow Public Library 373
App. II Sample Document Bylaws of the Singing Rock Public Library Foundation 379
References 385
Index 387
About the Author 411
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