Fundraising for Social Change / Edition 5

Fundraising for Social Change / Edition 5

by Kim Klein
     
 

ISBN-10: 0787984558

ISBN-13: 9780787984557

Pub. Date: 10/27/2006

Publisher: Wiley, John & Sons, Incorporated

This bestselling book is one of the most widely used in the field by nonprofit organizations across the country. A soup to nuts description of how to build, maintain and expand an individual donor program, this book is often called "the Bible of grassroots fundraising."

Changes to the new edition include:

  • New chapters include content on charity

…  See more details below

Overview

This bestselling book is one of the most widely used in the field by nonprofit organizations across the country. A soup to nuts description of how to build, maintain and expand an individual donor program, this book is often called "the Bible of grassroots fundraising."

Changes to the new edition include:

  • New chapters include content on charity watchdogs, generational change, the Wide World of Social Media, Getting Donors to Create their Own Giving Page, On-line Special Events, and Multi-Channel Fundraising, using evaluation to help you project fundraising income, “Moves Management”
  • Expansion on the introduction and legacy giving
  • Removal of “working with volunteers” and “Creating An On-line Fundraising Program”
  • Condensing “Direct Mail” chapter

Product Details

ISBN-13:
9780787984557
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
10/27/2006
Series:
Kim Klein's Chardon Press Series, #21
Edition description:
Revised Edition
Pages:
544
Product dimensions:
8.01(w) x 9.37(h) x 1.50(d)

Table of Contents

Prefacevii
Acknowledgmentsix
Introduction1
Section 1Fundraising Framework3
1.Philanthropy in America5
2.Principles of Fundraising13
3.Matching Fundraising Strategies with Financial Needs19
4.Making a Case for Your Organization27
5.The Board of Directors35
Section 2Strategies to Acquire and Keep Donors51
6.Using Direct Mail53
7.How to Conduct Special Events89
8.Fundraising by Telephone135
9.Personal Solicitation151
10.The Thank-You Note171
Section 3Strategies to Upgrade Donors177
11.Major Gifts Programs179
12.Pledge Programs189
13.Major Gifts Campaigns197
14.Capital Campaigns207
15.Planned Giving219
16.Using Donor Analysis237
Section 4Other Methods of Fundraising251
17.Voluntary Fees for Service253
18.Payroll Deduction Programs259
19.Door-to-Door Canvassing265
20.Setting Up a Small Business273
21.Religious Institutions, Service Clubs, and Small Businesses279
22.The Internet285
Section 5Fundraising Management291
23.The Fundraising Office293
24.Managing Information295
25.Managing Time301
26.Recordkeeping307
Section 6You the Fundraiser315
27.Hiring a Development Director317
28.Hiring a Consultant325
29.Making Fundraising Your Career331
30.Dealing with Anxiety337
31.Working with the Executive Director341
Section 7Budgeting and Planning345
32.Developing a Budget347
33.Creating a Fundraising Plan355
34.What to Do in Case of Financial Trouble363
Section 8Special Challenges367
35.Raising Money in Rural Areas369
36.Fundraising in a Coalition375
37.When Everyone Is a Volunteer379
38.Being Brand New381
39.The Perennial Question of Clean and Dirty Money385
Resources389
The Foundation Center Cooperating Collections Network395
Index399

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