Fundraising for Social Change / Edition 5 by Kim Klein | 9780787984557 | Paperback | Barnes & Noble
Fundraising for Social Change / Edition 5

Fundraising for Social Change / Edition 5

by Kim Klein
     
 

ISBN-10: 0787984558

ISBN-13: 9780787984557

Pub. Date: 10/27/2006

Publisher: Wiley, John & Sons, Incorporated

The bible of grassroots fundraising, updated with the latest tools and methods

Fundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for

Overview

The bible of grassroots fundraising, updated with the latest tools and methods

Fundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for building, maintaining, and expanding an individual donor program. Author Kim Klein is a recognized authority on all aspects of fundraising, and this book distills her decades of expertise into fundraising strategies that work. This updated seventh edition includes new information on the impact of generational change, using social media effectively, multi-channel fundraising, and more, including expanded discussion on retaining donors and on legacy giving. Widely considered the 'bible of grassroots fundraising,' this practically-grounded guide is an invaluable resource for anyone who has to raise money for important causes. A strong, sustainable fundraising strategy must possess certain characteristics. You need people who are willing to ask and realistic goals. You need to gather data and use it to improve results, and you need to translate your ideas in to language donors will understand. A robust individual donor program creates stable and long-term cash flow, and this book shows you how to structure your fundraising appropriately no matter how tight your initial budget.

  • Develop and maintain a large base of individual donors
  • Utilize strategies that pay off sooner rather than later
  • Expand your reach and get your message out to the donor pool
  • Translate traditional fundraising methods into strategies that work for social justice organizations with little or no front money

Basing your fundraising strategy on the contributions of individual donors may feel like herding cats—but it's the best way for your organization to maintain maximum freedom to pursue the mission that matters. A robust, organized, planned approach can help you reach your goals sooner, and Fundraising for Social Change is the field guide for putting it all together to make big things happen.

Product Details

ISBN-13:
9780787984557
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
10/27/2006
Series:
Kim Klein's Chardon Press Series, #21
Edition description:
Revised Edition
Pages:
544
Product dimensions:
8.01(w) x 9.37(h) x 1.50(d)

Table of Contents

Prefacevii
Acknowledgmentsix
Introduction1
Section 1Fundraising Framework3
1.Philanthropy in America5
2.Principles of Fundraising13
3.Matching Fundraising Strategies with Financial Needs19
4.Making a Case for Your Organization27
5.The Board of Directors35
Section 2Strategies to Acquire and Keep Donors51
6.Using Direct Mail53
7.How to Conduct Special Events89
8.Fundraising by Telephone135
9.Personal Solicitation151
10.The Thank-You Note171
Section 3Strategies to Upgrade Donors177
11.Major Gifts Programs179
12.Pledge Programs189
13.Major Gifts Campaigns197
14.Capital Campaigns207
15.Planned Giving219
16.Using Donor Analysis237
Section 4Other Methods of Fundraising251
17.Voluntary Fees for Service253
18.Payroll Deduction Programs259
19.Door-to-Door Canvassing265
20.Setting Up a Small Business273
21.Religious Institutions, Service Clubs, and Small Businesses279
22.The Internet285
Section 5Fundraising Management291
23.The Fundraising Office293
24.Managing Information295
25.Managing Time301
26.Recordkeeping307
Section 6You the Fundraiser315
27.Hiring a Development Director317
28.Hiring a Consultant325
29.Making Fundraising Your Career331
30.Dealing with Anxiety337
31.Working with the Executive Director341
Section 7Budgeting and Planning345
32.Developing a Budget347
33.Creating a Fundraising Plan355
34.What to Do in Case of Financial Trouble363
Section 8Special Challenges367
35.Raising Money in Rural Areas369
36.Fundraising in a Coalition375
37.When Everyone Is a Volunteer379
38.Being Brand New381
39.The Perennial Question of Clean and Dirty Money385
Resources389
The Foundation Center Cooperating Collections Network395
Index399

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