Fundraising for Social Change / Edition 5

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2006 Trade paperback 5th Edition, Revised &Amp; Expande ed. New. Trade paperback (US). Glued binding. 560 p. Contains: Illustrations. Kim Klein's Chardon Press, 21. Audience: ... General/trade. Oversized softcover trade paperback, Fine Condition (Brand new book! ), Backroom. Read more Show Less

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This bestselling book is one of the most widely used in the field by nonprofit organizations across the country. A soup to nuts description of how to build, maintain and expand an individual donor program, this book is often called "the Bible of grassroots fundraising."

Praise for the Sixth Edition of Fundraising for Social Change

"People love Kim's fundraising wisdom and her keen ability to connect fund development with what matters in our communities. I always recommend Fundraising for Social Change to organizations in need of a book with ideas they can use right away as well as information about how to build a successful long-term fundraising program."
—Steve Lew, senior projects director, CompassPoint Nonprofit Services

"I used Fundraising for Social Change as a textbook for my class for many years and often recommend it to grassroots organizations as a primer for developing a fundraising strategy. Kim's years of experience and her own broad knowledge of the field give the book heft and credibility. Her pragmatism and sense of humor make it readable and engaging."
—Maria Mottola, executive director, New York Foundation

"The information and inspiration we have received from Kim Klein's books have been key to our grassroots fundraising efforts. Some people go back to Prouvést; I go back to her specifics about how to write a fundraising plan that actually works!"
—Bob Fulkerson, state director, Progressive Leadership Alliance of Nevada (PLAN)

"Kim makes me a believer again whenever I am in her presence—be it through her spoken or written word. While she provides the basics of raising money in an accessible form, what I truly value is the deep sense of purpose she reawakens in me as a fundraiser-activist."
—Miguel Gavaldón, fundraising coach and trainer, Grassroots Institute for Fundraising Training

"Whatever role I am in, I turn to Fundraising for Social Change. Working with Kim to present Fundraising for Social Change workshops in communities changes lives—both professional and personal'including mine. She offers hands-on experience and extraordinary human values to the nonprofit sector, as well as skilled expertise in teaching others how to make fundraising fun and meaningful to our whole life."
—Jaune Evans, development chair, Yerba Buena Center for the Arts

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Editorial Reviews

This guide for fundraising practitioners and students presents strategies for grassroots organizations (those with budgets of less than $1 million) to establish, maintain, and expand a successful community-based fundraising program. Fundraising consultant Klein describes, for example, fundraising by telephone, planned giving, door-to-door canvassing, and developing a budget. The fourth edition includes new chapters on the relationship of the Development Director and Executive Director, using the Internet, and making a career of social change fundraising. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780787984557
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 10/27/2006
  • Series: Kim Klein's Chardon Press Series, #21
  • Edition description: Revised Edition
  • Edition number: 5
  • Pages: 544
  • Product dimensions: 8.01 (w) x 9.37 (h) x 1.50 (d)

Meet the Author

Kim Klein has defined the field of grassroots fundraising and worked tirelessly to help organizations with small budgets working for social justice develop a broad base of individual donors. Kim is the author of five books and the founder of the Grassroots Fundraising Journal. Her most recent book, Reliable Fundraising in Unreliable Times, won the McAdam Book Award in 2010. Fundraising for Social Change has been in wide use for 30 years. Kim has worked in all aspects of fundraising, as staff, volunteer, and board member. She has provided training and consultation in all 50 United States and 22 other countries.

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Table of Contents

Preface vii
Acknowledgments ix
Introduction 1
Section 1 Fundraising Framework 3
1. Philanthropy in America 5
2. Principles of Fundraising 13
3. Matching Fundraising Strategies with Financial Needs 19
4. Making a Case for Your Organization 27
5. The Board of Directors 35
Section 2 Strategies to Acquire and Keep Donors 51
6. Using Direct Mail 53
7. How to Conduct Special Events 89
8. Fundraising by Telephone 135
9. Personal Solicitation 151
10. The Thank-You Note 171
Section 3 Strategies to Upgrade Donors 177
11. Major Gifts Programs 179
12. Pledge Programs 189
13. Major Gifts Campaigns 197
14. Capital Campaigns 207
15. Planned Giving 219
16. Using Donor Analysis 237
Section 4 Other Methods of Fundraising 251
17. Voluntary Fees for Service 253
18. Payroll Deduction Programs 259
19. Door-to-Door Canvassing 265
20. Setting Up a Small Business 273
21. Religious Institutions, Service Clubs, and Small Businesses 279
22. The Internet 285
Section 5 Fundraising Management 291
23. The Fundraising Office 293
24. Managing Information 295
25. Managing Time 301
26. Recordkeeping 307
Section 6 You the Fundraiser 315
27. Hiring a Development Director 317
28. Hiring a Consultant 325
29. Making Fundraising Your Career 331
30. Dealing with Anxiety 337
31. Working with the Executive Director 341
Section 7 Budgeting and Planning 345
32. Developing a Budget 347
33. Creating a Fundraising Plan 355
34. What to Do in Case of Financial Trouble 363
Section 8 Special Challenges 367
35. Raising Money in Rural Areas 369
36. Fundraising in a Coalition 375
37. When Everyone Is a Volunteer 379
38. Being Brand New 381
39. The Perennial Question of Clean and Dirty Money 385
Resources 389
The Foundation Center Cooperating Collections Network 395
Index 399
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  • Posted March 28, 2013

    Simple the best book anywhere on the subject the Joy of Cooking

    Simple the best book anywhere on the subject the Joy of Cooking of fundraising. From the most micro topics, like what a raffle ticket should say and phone banking scripts to the most macro like creating an organizational budget and when and how to hire a development director, she covers the waterfront. Based on extensive experience from her long career in the field, Klein knows how to make fundraising both rewarding and fun - not necessarily in that order. It costs about forty bucks and - if you open it and use it - will pay for itself in no time.

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