Fundraising: Hands-on Tactics for NonProfit Groups

Overview

Maximize your fundraising efforts and get the support you need

In this current era of increased financial cutbacks, smaller donations, and reduced government spending, competition for individual, corporate, and foundation support for nonprofits is fiercer than ever. In order to survive, you and your organization must put aside common but self-defeating misconceptions, establish clear goals, and implement techniques guaranteed to put you ahead ...

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Overview

Maximize your fundraising efforts and get the support you need

In this current era of increased financial cutbacks, smaller donations, and reduced government spending, competition for individual, corporate, and foundation support for nonprofits is fiercer than ever. In order to survive, you and your organization must put aside common but self-defeating misconceptions, establish clear goals, and implement techniques guaranteed to put you ahead of the pack.

Fundraising, Second Edition, shows how your nonprofit organization can design and run successful fundraising campaigns. You'll find sound, effective strategies and insider tips for cultivating potential donors, building a powerful case for your drive, soliciting large gifts, obtaining foundation grants, creating direct mail packages, and implementing high-profile, imaginative campaigns that top consultants use to get results. Edles reveals the six requirements that successful drives can't do without, the most (and least) powerful ways to ask for funds, the crucial steps to follow before a campaign goes public, and advice on training and energizing your volunteer force, and cutting costs. This new edition includes:

  • Updated examples, case studies, and statistical data
  • New chapters on using the Internet and eBay to boost your fundraising results
  • Using advances in technology and e-campaigning techniques to further your goals
  • How to market your campaign and build a communications plan
  • Sample grant proposals, letters, solicitation dialogues, gift expectation tables, pledge cards, press releases, and other valuable campaign tools
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Product Details

  • ISBN-13: 9780071461436
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 11/28/2005
  • Edition description: REV
  • Edition number: 2
  • Pages: 288
  • Sales rank: 792,853
  • Product dimensions: 7.40 (w) x 9.30 (h) x 0.79 (d)

Meet the Author

L. Peter Edles has directed annual and capital campaigns for organizations with varied missions for over 3 decades, and taught master degree courses in fundraising management.

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Table of Contents

Part I: Premises and Ideas.
Part II: Pre-Campaign Activities: Minimizing Risks.
Broadening the Base.
Part III: Soliciting Large and Intermediate Gifts: Conducting Upbeat Training Programs.
Assigning Prospects and Getting Solicitations Underway.
Keeping Workers Energized.
Group Solicitations.
Grant Procedures and Proposals.
Part IV: Running the Small Gifts Drive: Understanding Small Gifts.
Givers and Approaches.
Knocking on Doors.
Telephone Appeals.
Word Power - Small Gift Alternative.
Part V: Putting the Drive to Bed: Post Campaign Follow-Up.
Part VI: Getting Your Message Across: Publicity.
Graphic Design for Non-Designers.
Frugal Way to Smashing Layouts.
Logos and Papers.
The Still Camera in Action.
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted February 7, 2006

    A book that begins at A and ends at Z

    I never before realized there were so many interdependent steps involved in running a first rate campaign. Just looking at the table of contents intimidated me at first. But I found that the author, who is a fine writer, explained each subject concisely and comprehensively, Also, the book is upbeat and motivational, it spurs you on to succeed, We've already put some of the techniques into operation within our organization and they work. Can't ask for more than that.

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  • Anonymous

    Posted August 30, 2009

    No text was provided for this review.

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