Fundraising Management / Edition 1

Fundraising Management / Edition 1

by Elaine Jay, Adrian Sargeant
     
 

This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning.

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Overview

This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning.

Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.

Product Details

ISBN-13:
9780415317016
Publisher:
Taylor & Francis
Publication date:
02/19/2004
Pages:
364
Product dimensions:
7.00(w) x 10.00(h) x 0.81(d)

Table of Contents

1. The History and Development of Fundraising Practice Part 1: The Fundraising Planning Process 2. Fundraising Planning: The Fundraising Audit 3. Marketing Research for Fundraising 4. Strategic Planning: The Fundraising Plan Part 2: Fundraising From Individuals 5. Understanding Giving 6. Donor Recruitment 7. Donor Development 8. Major Gift Fundraising 9. Planned and Legacy Giving 10. Community Fundraising Part 3: Corporate/Trust Fundraising 11. Corporate Fundraising 12. Trust/Foundation Fundraising 13. Branding and Campaign Integration Part 4: Critical Issues in Fundraising 14. The Rise of New Electronic Channels 15. Outsourcing - Agency/Consultancy Support 16. Benchmarking and Metrics 17. Legal and Ethical Aspects of Fundraising Management

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