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Fundraising Management: Analysis, Planning and Practice / Edition 1
     

Fundraising Management: Analysis, Planning and Practice / Edition 1

by Elaine Jay, Adrian Sargeant
 

ISBN-10: 0415317029

ISBN-13: 9780415317023

Pub. Date: 04/08/2004

Publisher: Taylor & Francis

This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning.

Campaigns

Overview

This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning.

Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.

Product Details

ISBN-13:
9780415317023
Publisher:
Taylor & Francis
Publication date:
04/08/2004
Edition description:
Older Edition
Pages:
368
Product dimensions:
6.75(w) x 9.75(h) x 0.70(d)

Table of Contents

1. The History and Development of Fundraising Practice Part 1: The Fundraising Planning Process 2. Fundraising Planning: The Fundraising Audit 3. Marketing Research for Fundraising 4. Strategic Planning: The Fundraising Plan Part 2: Fundraising From Individuals 5. Understanding Giving 6. Donor Recruitment 7. Donor Development 8. Major Gift Fundraising 9. Planned and Legacy Giving 10. Community Fundraising Part 3: Corporate/Trust Fundraising 11. Corporate Fundraising 12. Trust/Foundation Fundraising 13. Branding and Campaign Integration Part 4: Critical Issues in Fundraising 14. The Rise of New Electronic Channels 15. Outsourcing - Agency/Consultancy Support 16. Benchmarking and Metrics 17. Legal and Ethical Aspects of Fundraising Management

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