Fundraising on the Internet: The ePhilanthropyFoundation.Org Guide to Success Online

Fundraising on the Internet: The ePhilanthropyFoundation.Org Guide to Success Online

by Mal Warwick
     
 

In this second edition, Mal Warwick, Ted Hart, Nick Allen and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace

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Overview

In this second edition, Mal Warwick, Ted Hart, Nick Allen and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds. Both timely and informative, this invaluable resource will be kept current with frequent e-mail updates from the authors.

Editorial Reviews

From the Publisher
"Wow! Incredibly comprehensive and detailed with both basic andadvanced information—a real guide for 'fundraising on theInternet.'" (Maurice R. Levite, CFRE, CAE, vice president of fieldoperations at the American Red Cross)

"This is the greatest collection of fundraising electronicsexpertise that has ever been brought together. Fundraising on theInternet is full to the brim with ideas, verities, charts, andexamples. Whether you're in direct mail, major gifts, plannedgiving, or the head of your shop, this book is essential if youwant to keep ahead of the parade." (Jerold Panas, of Jerold Panas,Linzy & Partners)

"Crystal clear, concise and comprehensive. Every conceivable methodand concept is discussed in depth. Warwick, Hart and Allen must becommended on their professional approach to online success."(Margaret Guellich, CFRE, director, International FundraisingPartnerships, Catholic Relief Services)

"The key strength of this book is the combination of its highcalibre contributors. Innovator sector leaders such as Mal Warwick,Theodore Hart and Nick Allen share their advice, together with over20 other online fundraisers and suppliers. The result is anextensive compendium of online fundraising, challenging thought,and illustrative case studies." (Howard Lake, UK Fundraising)

"The ePhilanthropyFoundation.org . . . is the first of, hopefully,more organizations tackling the challenge of monitoring and settinge-philanthropy practice standards." (The Kellogg Foundation)

"An 'online classic.'" (Marcelo Iñarra Iraegui, fundraisingregional manager, Latin America Greenpeace)

"We need this book! The authors bring the best uses of the Internetinto the fundraising programs of every nonprofit organization andshow how to use them to increase efficiency, effectiveness andprofitability." (James M. Greenfield, ACFRE, FAHP, editor of TheNonprofit Handbook: Fund Raising, 3rd Edition)

"...a comprehensive guide...very accessible...I thoroughlyrecommend this guide to all charities wishing to make the most offundraising online..." (Professional Fundraising Plus, 15 March2002)

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Product Details

ISBN-13:
9780787960452
Publisher:
Wiley
Publication date:
11/12/2001
Series:
Mal Warwick Fundraising Series, #9
Edition description:
REV
Pages:
320
Sales rank:
1,057,900
Product dimensions:
0.68(w) x 8.25(h) x 11.00(d)

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