Fundraising Online: Using the Internet to Raise Serious Money for Your Nonprofit Organization

Overview

Search-engine marketing, blogs, personal fundraising pages, and podcasting are just a few of the strategies and techniques outlined in this handbook to assist fundraisers in harnessing the power of the Internet. This guide outlines a step-by-step approach to taking advantage of the e-philanthropy revolution, including a discussion of the pros and cons of soliciting funds on the web and an evaluation of creative business models—from online donor-recognition pages and virtual charity shopping malls to e-commerce ...

See more details below
Other sellers (Paperback)
  • All (13) from $1.99   
  • New (7) from $18.55   
  • Used (6) from $1.99   
Sending request ...

Overview

Search-engine marketing, blogs, personal fundraising pages, and podcasting are just a few of the strategies and techniques outlined in this handbook to assist fundraisers in harnessing the power of the Internet. This guide outlines a step-by-step approach to taking advantage of the e-philanthropy revolution, including a discussion of the pros and cons of soliciting funds on the web and an evaluation of creative business models—from online donor-recognition pages and virtual charity shopping malls to e-commerce and “click to give” sites. Advice on developing a strategic online fundraising plan and a section on how to successfully engage in nonprofit e-commerce, selling goods and services online, order fulfillment, customer service, payment processing, and handling returns are also included.

Read More Show Less

Product Details

  • ISBN-13: 9781929109180
  • Publisher: Turner Publishing Company
  • Publication date: 9/28/2006
  • Pages: 189
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.60 (d)

Meet the Author

Gary M. Grobman is the author of Improving Quality and Performance in Your Non-Profit Organization, The Nonprofit Handbook, The Nonprofit Organization's Guide to E-Commerce, and the coauthor of The Non-Profit Internet Handbook. He is an adjunct professor of nonprofit management for Grantz College and a special projects director for White Hat Communications, a publishing and nonprofit consulting organization. He lives in Harrisburg, Pennsylvania. Gary B. Grant is the coauthor of The Non-Profit Internet Handbook. Formerly a practicing attorney, associate dean for external affairs for the School of Social Service Administration at the University of Chicago, and a senior major-gifts officer for the University of Chicago Medical Center, he is currently a director of major gifts for the National Alzheimer's Association. He lives in Washington, DC.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)