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Fundraising Online: Using the Internet to Raise Serious Money for Your Nonprofit Organization
     

Fundraising Online: Using the Internet to Raise Serious Money for Your Nonprofit Organization

by Gary M. Grobman, Gary B. Grant
 

Search-engine marketing, blogs, personal fundraising pages, and podcasting are just a few of the strategies and techniques outlined in this handbook to assist fundraisers in harnessing the power of the Internet. This guide outlines a step-by-step approach to taking advantage of the e-philanthropy revolution, including a discussion of the pros and cons of soliciting

Overview

Search-engine marketing, blogs, personal fundraising pages, and podcasting are just a few of the strategies and techniques outlined in this handbook to assist fundraisers in harnessing the power of the Internet. This guide outlines a step-by-step approach to taking advantage of the e-philanthropy revolution, including a discussion of the pros and cons of soliciting funds on the web and an evaluation of creative business models—from online donor-recognition pages and virtual charity shopping malls to e-commerce and “click to give” sites. Advice on developing a strategic online fundraising plan and a section on how to successfully engage in nonprofit e-commerce, selling goods and services online, order fulfillment, customer service, payment processing, and handling returns are also included.

Product Details

ISBN-13:
9781929109180
Publisher:
Turner Publishing Company
Publication date:
09/28/2006
Pages:
189
Product dimensions:
8.40(w) x 10.80(h) x 0.60(d)

Meet the Author

Gary M. Grobman is the author of Improving Quality and Performance in Your Non-Profit Organization, The Nonprofit Handbook, The Nonprofit Organization's Guide to E-Commerce, and the coauthor of The Non-Profit Internet Handbook. He is an adjunct professor of nonprofit management for Grantz College and a special projects director for White Hat Communications, a publishing and nonprofit consulting organization. He lives in Harrisburg, Pennsylvania. Gary B. Grant is the coauthor of The Non-Profit Internet Handbook. Formerly a practicing attorney, associate dean for external affairs for the School of Social Service Administration at the University of Chicago, and a senior major-gifts officer for the University of Chicago Medical Center, he is currently a director of major gifts for the National Alzheimer's Association. He lives in Washington, DC.

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