Fundraising Skills For Health Care Executives

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No one prepares the new dean or health care executive for the fundraising aspect of their profession. Rather, it is one of the skills that is expected but not explicitly taught.

Here, a former Dean and a Director of Major Gifts for a renowned nursing institution, with a combined 50 years in the profession, present an explicit, hands-on guide to successful fundraising among individuals, foundations, and corporations.

From the basic principles of development to the specifics of tax regulations and the sometimes delicate matter of stewardship, this book articulates strategies for success. Case studies, extensive support materials and illustrative tables makes this an accessible and indispensable tool for health care executives.

The book contains black-and-white illustrations.

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Product Details

  • ISBN-13: 9780826113672
  • Publisher: Springer Publishing Company, Incorporated
  • Publication date: 1/1/2001
  • Pages: 208
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.50 (d)

Meet the Author

Joyce J. Fitzpatrick, PhD, MBA, RN, FAAN, is the Elizabeth Brooks Ford Professor of Nursing, Frances Payne Bolton School of Nursing at Case Western Reserve University in Cleveland, Ohio, where she was Dean from 1982 through 1997. She has received numerous honors and awards including the American Journal of Nursing Book of the Year Award 18 times. Dr. Fitzpatrick is widely published in nursing and health care literature, is senior editor for Springer's revived Nursing Leadership and Management Series and just stepped down as senior editor for Springer's Annual Review of Nursing Research Series. Her most recent Springer books are The Doctor of Nursing Practice and Clinical Nurse Leader: Essentials of Program Development and Implementation for Clinical Practice; 201 Careers in Nursing; Encyclopedia of Nursing Research 3e, and Psychiatric Mental Health Nursing: An Interpersonal Approach (with Jones & Rogers).

Sandra S. Deller, BA, is Director of Major Gifts and Special Assistant to the Vice President for University Relations and Development, Case Western Reserve University. The University development team, of which she is a part, successfully raised $101.3M in total gifts and pledges in 1998-99. She has been a fundraising professional for 17 years. She led the CWRU School of Nursing development staff in two successful campaigns, first a campaign for critical care nursing in which $5.5M was raised, and a component of the University's $350M capital campaign in which the school of nursing raised over $26M. Ms. Deller is on the Board of the Greater Cleveland Chapter of the National Society of Fund Raising Executives.

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Table of Contents

  1. Introduction - Joyce J. Fitzpatrick and Sandra S. Deller
  2. History of Philanthropy, Joyce J. Fitzpatrick and Sandra S. Deller
  3. Basic Principles of Development, Sandra S. Deller and Joyce J. Fitzpatrick
  4. Types of Gifts and Ways of Giving, Sandra S. Deller and Joyce J. Fitzpatrick
  5. Reasons for Giving, Joyce J. Fitzpatrick and Sandra S. Deller
  6. Individual Gifts, Joyce J. Fitzpatrick and Sandra S. Deller
  7. Planned Giving, Duncan Hartley
  8. Foundation and Corporate Gifts, Myrna Petersen
  9. Volunteers and Committees for Fund Raising, Joyce J. Fitzpatrick and Sandra S. Deller
  10. Campaigns, Sandra S. Deller and Joyce J. Fitzpatrick
  11. Stewardship and Recognition, Sandra S. Deller and Joyce J. Fitzpatrick
  12. Case Studies, Joyce J. Fitzpatrick and Sandra S. Deller
  13. Staffing and Other Organizational Issues, Joyce J. Fitzpatrick and Sandra S. Deller

  14. Appendices:

    A: Sample Gift Table

    B: Resources and Bibiography for Fundraising

    C: Endowed Chairs Articles

    D: Fundraising Articles

    E: Fundraising Reports from the Council for Aid to Education

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