Fundraising with Businesses: 40 New and Improved Strategies for Nonprofits / Edition 1

Fundraising with Businesses: 40 New and Improved Strategies for Nonprofits / Edition 1

by Joe Waters
     
 

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ISBN-10: 1118615468

ISBN-13: 9781118615461

Pub. Date: 12/23/2013

Publisher: Wiley

Drawing on two decades of fundraising experience and writing one of the web's leading fundraising blogs, Joe Waters has written a powerful guide for nonprofits on fundraising with businesses. Here, nonprofits can learn practical, proven, and lucrative strategies to use with current and prospective business partners.

Fundraising with Businesses tackles both

Overview

Drawing on two decades of fundraising experience and writing one of the web's leading fundraising blogs, Joe Waters has written a powerful guide for nonprofits on fundraising with businesses. Here, nonprofits can learn practical, proven, and lucrative strategies to use with current and prospective business partners.

Fundraising with Businesses tackles both traditional and digital fundraising strategies. Staples such as pinups, percentage-of-sales, payroll deduction, and casual days get a fresh look. New strategies such as scan-to-give, Facebook contests, and hashtag fundraisers are explored and clearly explained.

The book is no-nonsense, easy to navigate and full of clever tips and cutting-edge insights that will be useful to fundraisers of all levels of experience.

Joe's approach to writing is as modern as his strategies. Each chapter features a link to the online pin board Pinterest where readers can review more examples of the chapter topic. These frequently updated pin boards will enhance your learning for years to come.

Joe also introduces a book hashtag (#fwb40) that readers can use on their favorite social media sites (Twitter, Facebook, Pinterest, Instagram, Google +) to share examples with fellow readers, ask questions of the community, and connect directly with the author.

Fundraising with Businesses will give you the hands-on advice and practical tactics you need to raise money with businesses. Moreover, readers will have a digital lifeline to additional learning and help, ensuring the book will always be current and up-to-date.

"Joe's book is all about changing the way nonprofits and companies raise money together. It is a book that educates and innovates with every sentence."
—Beth Kanter, coauthor of Measuring the Networked Nonprofit, Winner of 2013 Terry McAdam Nonprofit Book Award

Product Details

ISBN-13:
9781118615461
Publisher:
Wiley
Publication date:
12/23/2013
Series:
Wiley Nonprofit Authority Series
Pages:
304
Sales rank:
1,197,845
Product dimensions:
6.10(w) x 9.10(h) x 1.10(d)

Table of Contents

Preface ix

Acknowledgments xix

1 Percentage-of-Sales Fundraiser 1

2 Register Fundraiser 7

3 Donation Box Fundraiser 13

4 Hashtag Fundraiser 19

5 Shopping Fundraiser 27

6 Action-Triggered Fundraiser 33

7 Pin-to-Give Fundraiser 39

8 Text-to-Give Fundraiser 45

9 Cash Donation 53

10 Product Donation 59

11 Company Giveaway Fundraiser 67

12 New Hire Fundraiser 73

13 Cause Product Fundraiser 77

14 Office Pool Fundraiser 83

15 Pinup Fundraiser 91

16 Facebook Likes Fundraiser 101

17 Check-in to Give Fundraiser 107

18 Payroll Deduction 113

19 Sports Team Fundraiser 119

20 Scan-to-Give Fundraiser 127

21 Shop-Walk Fundraiser 135

22 Collection Drive 141

23 Trade Show Fundraiser 147

24 Dress-Down/Up Fundraiser 153

25 Movie Theater Fundraiser 159

26 Facebook Contest Fundraiser 165

27 Donate-Profits Day Fundraiser 171

28 Buy One Give One Fundraiser 177

29 Matching Gifts 183

30 Round-up Fundraiser 191

31 In-Store Fundraiser 197

32 Halopreneurs 203

33 Signature Cause Product Fundraiser 211

34 Launch Fundraiser 217

35 Building Fundraiser 223

36 Dollars for Doers 229

37 Special Occasion Fundraiser 235

38 Coupon Book Fundraiser 243

39 Watch-to-Give Fundraiser 247

40 Business-to-Business Fundraiser 253

41 Fundraising with Businesses: Seven Steps to Success 259

About the Author 271

Index 273

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