Future-Driven Library Marketing

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 92%)
Other sellers (Paperback)
  • All (6) from $1.99   
  • New (1) from $65.80   
  • Used (5) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$65.80
Seller since 2011

Feedback rating:

(862)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand new and unread! Join our growing list of satisfied customers!

Ships from: Phoenix, MD

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

Future-Driven Library Marketing goes beyond marketing-as-usual and offers a unique and practical program to position and market the library as the chosen information provider for all its customers. The strategies that will effectively market the library are future driven - they position the library, its products, and services for success - no matter what the future brings. Included are futures strategies such as: making a futures screen using the Delphi Method, identifying future products through scenario building, and using decision trees to determine the distribution of library services. A thorough bibliography includes resources for future-driven marketing and planning.
Read More Show Less

Editorial Reviews

Library Journal
Weingand (Customer Service Excellence: A Concise Guide for Librarians, Professional Reading, LJ 4/15/97) presents an excellent guide to combining the concepts and practices of marketing with futures strategies, focusing on positioning the library as the choice information provider to all customers. Powerful chapters cover the foundation of marketing, working for a preferred future, using the Delphi method to develop a futures screen, visioning, identifying future products for customers, cost-benefit analysis of these products, distribution of library products and services, introducing products that have met identified needs, using a simulation to evaluate success, and preparing for the 21st century. Weingand expands on Philip Kotler's (Marketing for Nonprofit Organizations, Prentice Hall, 1995) four Ps--product, price, place, and promotion--by adding prelude (marketing audit) and postlude (evaluation). This vibrant resource will assist MLIS faculty looking to move their curriculum a few notches above cataloging and bulletin board management and prepare students for the new future of library services. Highly recommended for all MLIS faculty and larger academic libraries.--Dale F. Farris, Groves, TX
Booknews
Goes beyond marketing-as-usual and offers a practical program to position and market the library as the chosen information provider for all its customers. Looks at future-driven strategies that position the library for success, such as marking a futures screen using the Delphi method, identifying future products through scenario building, and using decision trees to determine distribution of library services. Annotation c. by Book News, Inc., Portland, Or.
Read More Show Less

Product Details

  • ISBN-13: 9780838907351
  • Publisher: American Library Association
  • Publication date: 1/28/1998
  • Edition description: New Edition
  • Pages: 144
  • Product dimensions: 6.04 (w) x 9.01 (h) x 0.44 (d)

Table of Contents

Figures
Introduction: Partnerships between Marketing and Futures Strategies
1 "Marketing 101": The Foundation of It All 1
2 Futuring and Futurists: Working toward a Preferred Future for Libraries 17
3 Visioning: Creating Tomorrow's Mission 29
4 The Marketing Audit: Using Systems Analysis to Inform Market Research 47
5 Making a Futures Screen: Using the Delphi Method 62
6 Using Scenarios: Identifying Future Products 79
7 Cost-Benefit Analysis: Using Trend Extrapolation and Cross-Impact Analysis 96
8 Distribution in an Electronic World: Using Decision Trees 112
9 Promotion: Using Emerging Avenues of Communication 127
10 Evaluation: Using Simulation Gaming 140
11 Learning to Live in the Twenty-First Century: The Future Starts Now! 160
Further Reading 179
Index 183
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)