Future Focus: How 21 Companies Are Capturing 21st Century Success

Future Focus: How 21 Companies Are Capturing 21st Century Success

by Theodore B. Kinni
     
 

Future Focus Future Focus will be the new benchmark for global business. Future Focus is an attempt to predict the future. It’s not an easy task since you obviously cannot study the future. How do you measure business success? How do you pick future winners? In telling the stories of how 21 companies are capturing 21st century success, Future Focus

Overview

Future Focus Future Focus will be the new benchmark for global business. Future Focus is an attempt to predict the future. It’s not an easy task since you obviously cannot study the future. How do you measure business success? How do you pick future winners? In telling the stories of how 21 companies are capturing 21st century success, Future Focus demonstrates the power of the historical approach in predicting the future. Theodore Kinni and Al Ries use four hard criteria (revenue growth, profit growth, growth in market value and growth in globalization) and four soft criteria (marketing innovation, technological innovation, degree of focus and future prospects) to draw out the secrets of success and the lessons other businesses can learn. In Future Focus Theodore Kinni and Al Ries answer the three critical questions that everyone involved with business, including leaders, managers, financial professionals, investors and employees, must ask when planning for the future:

  • What are the essential ingredients of 21st century corporate success?
  • Which companies best exemplify these qualities?
  • How can we learn and profit from their example?
The 21 Future Focus winners include among others: Bertelsmann, 3Com, Dell, Nokia, Intel, Nucor, Microsoft, Nintendo, Heineken, Glaxo, Toyota and Quebecor. Future Focus shows what companies have done to become world class leaders and points out what can cause them to lose their position. A must read for every business owner and executive on the decision making level.

Product Details

ISBN-13:
9781900961653
Publisher:
Wiley
Publication date:
10/15/1998
Pages:
390
Product dimensions:
6.32(w) x 9.33(h) x 1.23(d)

Meet the Author

Theodore Kinni is the former Director of Books for IndustryWeek and the founder of The Business Reader, a company marketing books directly to business people and corporations worldwide. He is the author of America’s Best: IndustryWeek’s Guide to World Class Manufacturing Plants. Al Ries is the Chairman of Ries & Ries Focusing Consultants, an Atlanta based marketing firm which has done strategic work for many major corporations, and author of Focus: The Future of Your Company Depends on It and with Laura Ries The 22 Immutable Laws of Branding. With Jack Trout he is the co-author of the industry classic Positioning: The Battle for Your Mind and the best selling Marketing Warfare.

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