Future Hype: The Myths of Technology Change / Edition 1by Bob Seidensticker
Pub. Date: 03/28/2006
Publisher: Berrett-Koehler Publishers, Inc.
Conventional wisdom says that technology is the greatest new growth frontier, coupling infinite potential with an ever-growing number of faster, more efficient, and more reliable products and instruments. According to this view, we live in an unprecedented golden era of technological expansion. "Future Hype argues the opposite. Author Bob Seidensticker, who
Conventional wisdom says that technology is the greatest new growth frontier, coupling infinite potential with an ever-growing number of faster, more efficient, and more reliable products and instruments. According to this view, we live in an unprecedented golden era of technological expansion. "Future Hype argues the opposite. Author Bob Seidensticker, who has an intimate understanding of technology on professional, theoretical, and academic levels, asserts that today's technological achievements are neither fast nor progressive. He explodes seven major myths of technology, including "Change is exponential," "Product cycle time is decreasing," and "Today's high-tech price reductions are unprecedented." Examining the history of tech hype, Seidensticker skillfully uncovers the inaccuracies and misinterpretations that characterize the popular view of technology, explaining how and why this view has been created, and offering specific strategies for measuring progress against what is actually known rather than against what its boosters have promised.
- Berrett-Koehler Publishers, Inc.
- Publication date:
- Edition description:
- New Edition
- Product dimensions:
- 6.06(w) x 9.04(h) x 0.73(d)
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Seidensticker's offering in 'FUTURE HYPE' gives us a clearer look at how technology change really happens, its impact on society and how significantly technology has actually changed our lifes - both on a business and personal level. Weighing the real benefits against the hype, he asks us to consider the way things were done in the past to avoid 'technology infatuation'. Benefits of usable products produced by technology are the real measure of its worth, not the technology hype itself that we are seduced into buying. He vaccinates us with an infection of cynicism so we can better anticipate the future and make more appropriate decisions to acquire useful technological purchases. 'High tech purchases must be held accountable, like any other purchases,' he says. 'Don't jump on the 'hype' bandwagon without good reason.' There is great benefit to heed Seidensticker's wisdom and experience in this very readable book. Carol Bentley, Author
For those of you who have been worried that depite your best efforts (or because of them) technology is leaving you in the dust, Future Hype is a breath of fresh air. Seidensticker maintains that the pace of technology change today is not any faster than it has been for centuries. Packed with enough historical details to merit its own version of Trivial Pursuit, Future Hype challenges some of the cherished myths of technology change, seeking to replace them with a clear-eyed look at the reality of high tech in the world today, and giving us all a guilt-free chance to get off the technology treadmill.
This is a good read --especially for the 'technically challenged' who don't like to decipher jargon. It's filled with interesting anecdotes and history to help readers feel more comfortable with the technology in our lives.