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I chose this textbook because of its conceptual approach and dynamic nature. This is an immediate message that "business" is a constantly evolving and open-ended system, reliant upon human creativity, sensitivity, and ambition. The chapter summaries at the end of each chapter are so effective that I advise students to begin with these. The format and organization are the best I have seen.
Chapter 18, Using the Internet for Business Success, adds a nice touch. It is much more appropriate over the boxes and panels of Web address and the typical Surfing the Net exercises found in most introduction to business textbooks.
This text has clear writing that is at the student level of abstraction, good chapter organization, and great graphics that catch and keep young student interest.
PART 1: THE BUSINESS ENVIRONMENT. 1. Participating in the Dynamic Business Environment. 2. Understanding Evolving Economic Systems and Competition. 3. Making Ethical Decisions and Managing a Socially Responsible Business. Appendix: Understanding the Legal and Tax Environment. 4. Competing in the Global Marketplace. PART 2: BUSINESS OWNERSHIP. 5. Forms of Business Ownership. 6. Entrepreneurship: Starting and Managing Your Own Business. PART 3: BUSINESS MANAGEMENT. 7. Management and Leadership in Today's Organizations. 8. Designing Organizational Structures. 9. Managing Human Resources and Labor-Management Issues. 10. Motivating Employees and Creating Self-Managed Teams. 11. Achieving World-class Operations Management. PART 4: MARKETING MANAGEMENT. 12. Understanding the Customer and Creating Marketing Strategy. 13. Developing Quality Products at the Right Price. 14. Distributing Products in a Timely and Efficient Manner. 15. Using Integrated Marketing Communications to Promote Products. PART 5: TECHNOLOGY AND INFORMATION. 16. Using Technology to Manage Information. 17. Using Financial Information and Accounting. PART 6: FINANCE. 18. Understanding Money and Financial Institutions. 19. Managing the Firm's Finances. Appendix: Managing Risk and Insurance. 20. Understanding Securities and Securities Markets. Enrichment Chapter: Managing Your Personal Finances. Enrichment Chapter: Using the Internet for Business Success.
Posted September 14, 2011
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