Future of Business / Edition 6

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Overview

THE FUTURE OF BUSINESS prepares students for a successful career in business by equipping them with the knowledge, skills, and competencies they need to prepare for tomorrow's competitive workplace. Each chapter offers a thorough presentation of business principles and also highlights emerging business trends in fields such as management, leadership, production, marketing and finance. Trends include shifts in economic policies in Europe, the global marketplace, the boom in the service sector, managing workforce diversity, new technology, and more. The text also helps students envision themselves in a business career, revealing possibilities that exist when they select business as a major through new "Exploring Business Careers" opening vignettes and videos. Advanced learning tools such as online learning resources (CengageNOW) and the Integrated Learning System help build business competencies. To help students develop high-performance workplace skills, the Secretary's Commission on Achieving Necessary Skills (SCANS) recommends students develop five workplace competencies: using and allocating resources, working with others, acquiring and using information, understanding systems, and working with technology. The "Preparing for Tomorrow's Workplace" activities are designed to develop these workplace skills in students. SCANS competencies and workplace skill-building are key features included in the homework section of each chapter.

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Editorial Reviews

Booknews
Packaged for the MTV crowd with companion Web site, CD-ROM, and video lectures, the interactive edition of this introductory text is also loaded up with e-commerce case studies, color photos, and quick-hit sidebars. It explains what a business does and how it's created, identifies trends that will affect all businesses in the coming century, and provides information on careers. The authors are teachers of finance (Gitman, San Diego State U.) and marketing (McDaniel, U. of Texas-Arlington). Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780324537444
  • Publisher: Cengage Learning
  • Publication date: 1/3/2007
  • Series: Available Titles CengageNOW Series
  • Edition description: New Edition
  • Edition number: 6
  • Pages: 792
  • Sales rank: 1,400,972
  • Product dimensions: 8.68 (w) x 11.18 (h) x 1.28 (d)

Meet the Author

Dr. Lawrence J. Gitman is an emeritus professor of finance at San Diego State University. He received his B.A. from Purdue University, M.B.A. from the University of Dayton, and Ph.D. from the University of Cincinnati. Dr. Gitman is a prolific author and has more than 50 articles appearing in Financial Management, the Financial Review, the Journal of Financial Planning, the Journal of Risk and Insurance, the Financial Services Review, the Journal of Financial Research, Financial Practice and Education, the Journal of Financial Education, and other scholarly publications. He has authored and co-authored numerous best-selling textbooks on various finance and business topics as well as investing. Authors Gitman and Joehnk's INVESTMENT FUNDAMENTALS: A GUIDE TO BECOMING A KNOWLEDGEABLE INVESTOR was selected as one of 1988's ten best personal finance books by Money magazine. An active member of numerous professional organizations, Dr. Gitman is past president of the Academy of Financial Services, the San Diego Chapter of the Financial Executives Institute, the Midwest Finance Association, and the FMA National Honor Society. In addition, he is a Certified Financial Planner (CFP). Dr. Gitman formerly served as a director on the CFP Board of Governors, as vice president-financial education for the Financial Management Association, and as director of the San Diego MIT Enterprise Forum. He has two grown children and lives with his wife in La Jolla, California, where he is an avid cyclist.

Carl McDaniel is professor emeritus in service at the University of Texas-Arlington. He currently holds courses for the executive MBA program on the Fort Worth campus and in China. He was the chairman of the marketing department at UTA for 32 years. McDaniel's career spanned more than than 40 years during which he the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to Marketing, McDaniel has written and co-authored over 50 textbooks in marketing and business. McDaniel's research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and California Management Review. McDaniel is a member of the American Marketing Association. In addition to his academic experience, McDaniel has business experience as the co-owner of a marketing research firm. McDaniel has also served as senior consultant to the International Trade Centre (ITC), Geneva, Switzerland. The ITC's mission is to help developing nations increase their exports. He has a bachelor's degree from the University of Arkansas and his master's degree and doctorate from Arizona State University.

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Table of Contents

PART 1: THE BUSINESS ENVIRONMENT. 1. Participating in the Dynamic Business Environment. 2. Understanding Evolving Economic Systems and Competition. 3. Making Ethical Decisions and Managing a Socially Responsible Business. Appendix: Understanding the Legal and Tax Environment. 4. Competing in the Global Marketplace. PART 2: BUSINESS OWNERSHIP. 5. Forms of Business Ownership. 6. Entrepreneurship: Starting and Managing Your Own Business. PART 3: BUSINESS MANAGEMENT. 7. Management and Leadership in Today's Organizations. 8. Designing Organizational Structures. 9. Managing Human Resources and Labor-Management Issues. 10. Motivating Employees and Creating Self-Managed Teams. 11. Achieving World-class Operations Management. PART 4: MARKETING MANAGEMENT. 12. Understanding the Customer and Creating Marketing Strategy. 13. Developing Quality Products at the Right Price. 14. Distributing Products in a Timely and Efficient Manner. 15. Using Integrated Marketing Communications to Promote Products. PART 5: TECHNOLOGY AND INFORMATION. 16. Using Technology to Manage Information. 17. Using Financial Information and Accounting. PART 6: FINANCE. 18. Understanding Money and Financial Institutions. 19. Managing the Firm's Finances. Appendix: Managing Risk and Insurance. 20. Understanding Securities and Securities Markets. Enrichment Chapter: Managing Your Personal Finances. Enrichment Chapter: Using the Internet for Business Success.

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Customer Reviews

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  • Anonymous

    Posted September 11, 2004

    The ease of comprehension is unbelievable

    I think that this was the best Business textbook I have ever used. It was put in to kodern times thus making it very easy to relate to. The website references are very helpful and pertinant to the material

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  • Anonymous

    Posted September 14, 2011

    No text was provided for this review.

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