The Future of Business: The Essentials to Building Your Career / Edition 4by Lawrence J. Gitman, Carl McDaniel
Packed with examples and illustrations of professionals in real-world practice, THE FUTURE OF BUSINESS: THE ESSENTIALS 4E prepares readers for a successful career in business by equipping them with the knowledge, skills, and competencies needed in tomorrow's competitive workplace. Rich in theory and application, it delivers an engaging presentation of the… See more details below
Packed with examples and illustrations of professionals in real-world practice, THE FUTURE OF BUSINESS: THE ESSENTIALS 4E prepares readers for a successful career in business by equipping them with the knowledge, skills, and competencies needed in tomorrow's competitive workplace. Rich in theory and application, it delivers an engaging presentation of the foundational principles, concepts, and vocabulary for each area of business, while also emphasizing the practical skills needed for real-world successincluding the five workplace competencies recommended by the Secretary's Commission on Achieving Necessary Skills (SCANS). Each chapter offers a thorough presentation of business principles and also highlights emerging business trends in management, leadership, production, marketing, and finance.
- Cengage Learning
- Publication date:
- Edition description:
- New Edition
- Product dimensions:
- 8.40(w) x 10.80(h) x 0.80(d)
Table of Contents
Part I: THE BUSINESS ENVIRONMENT. 1. Understanding Economic Systems and Business. 2. Making Ethical Decisions and Managing a Socially Responsible Business. Appendix: Understanding the Legal and Tax Environment. 3. Competing in the Global Marketplace. Part II: BUSINESS OWNERSHIP. 4. Forms of Business Ownership. 5. Entrepreneurship: Starting and Managing Your Own Business. Part III: BUSINESS MANAGEMENT. 6. Management and Leadership in Today's Organizations. 7. Designing Organizational Structures. 8. Managing Human Resources and Labor-Management Issues. 9. Motivating Employees and Creating Self-Managed Teams. 10. Achieving World-class Operations Management. Part IV: MARKETING MANAGEMENT. 11. Creating Products and Developing Pricing Strategies. 12. Distributing and Promoting New Products and Services. Part V: TECHNOLOGY AND INFORMATION. 13. Using Technology to Manage Information. 14. Using Financial Information and Accounting. Part VI: FINANCE. 15. Understanding Money and Financial Institutions. 16. Financial Management and Securities Markets. Appendix: Managing Risk and Insurance. Online Enrichment Chapter: Managing Your Personal Finances. Online Enrichment Chapter: Using the Internet for Business Success.
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