Future of Men

Future of Men

4.0 2
by Marian Salzman, Ann O'Reilly, Ira Matathia
     
 

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This is a revealing exploration of a market in flux--half the population of the world--men. The authors show that the new definition of male is a result of complex social, biological, and economic influences. From the stay-at-home dad to the metrosexual to the new macho revival, the authors reveal substantial trends and their impact.

Overview

This is a revealing exploration of a market in flux--half the population of the world--men. The authors show that the new definition of male is a result of complex social, biological, and economic influences. From the stay-at-home dad to the metrosexual to the new macho revival, the authors reveal substantial trends and their impact.

Editorial Reviews

From the Publisher
Cas Lester (author)
Cas spent many years having a fabulous time, and a great deal of fun, working in children's television drama with CBBC. She developed and executive produced lots of programmes including JACKANORY, MUDDLE EARTH, THE MAGICIAN OF SAMARKAND, BIG KIDS and THE STORY OF TRACY BEAKER.

Now Cas writes books for children, helps out in a primary school library (where she is Patron of Reading) and looks after her family full-time. She has four children, a daft dog called Bramble and she lives in Oxfordshire. Follow Cas on Twitter: @TheCasInTheHat

Mark Beech (Illustrator)
Mark Beech is a freelance illustrator who works mostly in the world of children's publishing. Follow him at www.markbeechillustration.format.com
Cas spent many years having a fabulous time, and a great deal of fun, working in children's television drama with CBBC. She developed and executive produced lots of programmes including JACKANORY, MUDDLE EARTH, THE MAGICIAN OF SAMARKAND, BIG KIDS and THE STORY OF TRACY BEAKER.

Now Cas writes books for children, helps out in a primary school library (where she is Patron of Reading) and looks after her family full-time. She has four children, a daft dog called Bramble and she lives in Oxfordshire. She would absolutely love to go into space. But not on the Toxic Spew. Follow Cas on Twitter: @TheCasInTheCat

Product Details

ISBN-13:
9781403971852
Publisher:
Palgrave Macmillan
Publication date:
09/17/2005
Pages:
256
Sales rank:
1,254,000
Product dimensions:
5.87(w) x 8.68(h) x 0.73(d)

Meet the Author

Marian Salzman is one of the world's leading trendspotters and the primary author of Next: Trends for the Near Future. She is executive vice-president of JWT and was formerly a strategic officer at ad giant Euro RSCG Worldwide and founder and president of BKG Youth. Ira Matathia is a partner in NoFormula, a strategic brand consultancy based in New York and London. Ann O'Reilly is a top creative and strategy executive at Euro RSCG Worldwide. The trio's bestselling business book, Next: Trends for the Near Future, was published in twelve languages.

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4 out of 5 based on 0 ratings. 2 reviews.
Guest More than 1 year ago
This book examines trends, real and alleged, in male roles. Its main strengths are its numerous examples, interesting interviews and chapter summaries of key points, which make for easy reading. Marian Salzman, Ira Matathia and Ann O'Reilly discuss a wide range of contemporary celebrities and ideas. Readers who have been paying attention to the social changes of the past few decades won't be challenged to think more deeply, but others may find something of interest in this review of trends in the men's rights movement. Just watch out for glib generalizations based on a random list of sources that includes Web sites, small newspapers of unknown accuracy and the occasional scholarly journal. We cautiously recommend this book to popular culture vultures and to marketers who wish to track social trends.
Guest More than 1 year ago
Was surprised to realize that ubersexual came from these authors and this book! Interesting overview of everything male--the history, gender debates, relationship to women's movement, etc.--and especially how marketers ignore half the population. By end of book, I was interested in knowing why there are no academic majors in mens' studies? And why no brands spring to mind as 'getting' men? Maybe AXE?