Future of Men: The Rise of the Ubersexual and What He Means for Marketing Today
  • Future of Men: The Rise of the Ubersexual and What He Means for Marketing Today
  • Future of Men: The Rise of the Ubersexual and What He Means for Marketing Today

Future of Men: The Rise of the Ubersexual and What He Means for Marketing Today

by Marian Salzman, Ira Matathia, Ann O'Reilly
     
 

A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact--from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world--they were the ones to create the buzz around "übersexuals" and "metrosexuals"--to show

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Overview

A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact--from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world--they were the ones to create the buzz around "übersexuals" and "metrosexuals"--to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.

Product Details

ISBN-13:
9781403975485
Publisher:
St. Martin's Press
Publication date:
09/17/2006
Edition description:
REPRINT
Pages:
256
Product dimensions:
6.00(w) x 9.00(h) x 0.57(d)

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