BN.com Gift Guide

The Future of Nonprofits: Innovate and Thrive in the Digital Age

Overview

Ever heard of an internal entrepreneur? You might know the type. They’re kind of employee who pushes mercilessly towards the trends of the future. Often looked at as a little bit outside the mainstream, more often than not the decisions this internal entrepreneur makes on behalf of an organization pay off in spades.

So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that rewards futuring, internal ...

See more details below
Other sellers (Hardcover)
  • All (15) from $2.59   
  • New (7) from $26.34   
  • Used (8) from $2.59   
The Future of Nonprofits: Innovate and Thrive in the Digital Age

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$25.99
BN.com price
(Save 42%)$45.00 List Price

Overview

Ever heard of an internal entrepreneur? You might know the type. They’re kind of employee who pushes mercilessly towards the trends of the future. Often looked at as a little bit outside the mainstream, more often than not the decisions this internal entrepreneur makes on behalf of an organization pay off in spades.

So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that rewards futuring, internal entrepreneurs and innovation and doesn’t shut it down?

The book “The Future of Nonprofits: Thrive and Innovate in the Digital Age”  helps organizations do those very things. Better predicting future trends helps to reshape culture, creating the kind of environment ripe for positive growth in this fast changing world we work in today.  Designed for nonprofit employees on all levels, the book will become a go to handbook for those interested in adapting in the modern world, not looking to be left behind.

The Future of Nonprofits helps organizations capitalize on internal innovation. Innovative nonprofits are able to better predict future trends to remake and reshape their culture, structure, and staff to be a more nimble and lean. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends  and develop innovative “internal entrepreneurs”  that will grow revenue and drive their mission.

  • Provides nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organization
  • Provides nonprofits a look at the future of fundraising and communications trends into 2016
  • Case studies highlight successes and failures
  • Highlights the power and strength of Social Media
  • Hightlights how to hire, train, manage and inspire “internal entrepreneurial” employees
  • Features actionable advice on creating an organization that is primed to grow and thrive in the immediate and long-term future

This game-changing book reveals how every nonprofit can put technology, innovation and future trends to work to reach their mission and grow revenue.

Read More Show Less

Editorial Reviews

Kirkus Reviews

Debut authors Neff and Moss tackle the sustainability of nonprofits through one encompassing keyword: innovation.

Drawing on the authors' experiences as digital-media strategists on the business side of nonprofits, this enriching guidebook not only describes how these organizations can survive the future but how they can thrive in it. This book, the authors write, will "provide you with a blueprint to recreate the way that your organization fulfills its mission." Neff and Moss advocate the importance of developing "a culture of innovation," offering a variety of creative, digital techniques and business models that can be tailored to fit every nonprofit's needs. They reference websites of organizations that employ cutting-edge "innovations" to the benefit of their mission, as well as other more conservative (read: offline) initiatives that have worked in the past. This sturdy, informative guide is written in straightforward prose paced like a spirited novel, and each chapter is summarized at the conclusion for quick review. The authors' writing style and clarity makes this an effortless read for any nonprofit staffer, no matter their level. However, the tone is slanted toward executives, and the book includes a section with guidelines on how to staff organizations with the best people.Appendices include information about job descriptions and quizzes.

Innovation, innovation, innovation—a solid, somewhat repetitive technology guide for nonprofit organizations.

Read More Show Less

Product Details

  • ISBN-13: 9780470913352
  • Publisher: Wiley
  • Publication date: 5/3/2011
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 6.20 (w) x 9.00 (h) x 1.00 (d)

Meet the Author

David J. Neff is the creator and CEO of Lights. Camera. Help., the world's first nonprofit organization dedicated to encouraging other cause-driven organizations to use film and video to tell their stories. A blogger and consultant, he is the current President of the Social Media Club Austin and the COO of the social giving start-up HelpAttack! He was the 2009 American Marketing Association Nonprofit Social Media Marketer of the Year and was named one of the top twenty social media people in Texas for 2009 by the Austin American-Statesman.

Randal C. Moss pioneered the use of Virtual Worlds for raising revenue, driving brand recognition, and managing relationships for nonprofit organizations. He was a national presenter for the American Marketing Association from 2006–2008 and a four-time presenter at the South by Southwest Interactive Conference. Randal is involved in the Cincinnati Social Media Club and is Social Media lead for TEDxCincy. He has consulted with Johnson & Johnson and the State Department, and testified to the U.S. Congress on digital media marketing. Randal is currently the Social Media and Digital Marketing Manager at MWV.

Read More Show Less

Read an Excerpt

catalogimages.wiley.com/images/db/pdf/9780470913352.excerpt.pdf
Read More Show Less

Table of Contents

Acknowledgements.

Introduction.

Part I Definitions and Strategies.

Chapter 1 Innovate, or Die.

Chapter 2 What Is Innovation?

Chapter 3 Innovation as Your Strategy for Success.

Chapter 4 What Is Driving Your Innovation? Technology, Society, and Innovation.

Part II The Three Pillars of Innovation.

Chapter 5 Awareness.

Chapter 6 Structure: Into the Belly of the Beast.

Chapter 7 Staffing: The Right People, the Right Skills, and the Right Roles.

Part III Implementation and Future Considerations.

Chapter 8 Starting Your Innovation Projects: Managing Innovation at Your Organization.

Chapter 9 The Future of Fundraising: New Money from New Donors in New Ways.

Chapter 10 The Future of Communications.

Chapter 11 In Conclusion.

Appendices.

Appendix 1 Sample of Job Descriptions.

Appendix 2 Organization Innovation Index Quiz.

Appendix 3 Are You Looking to the Future?

The Future of Nonprofits: The Comic Book.

Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)