The Future of Nonprofits: Innovate and Thrive in the Digital Age

Overview

In 2009, a group in the United Kingdom did something extraordinary.They held a Tweetup (using Twitter to gather friends for a meeting)to support one of their favorite charities, Charity Water, anonprofit organization bringing clean, safe drinking water topeople in developing nations. Globally, the Twestival raised morethan $250,000, providing the funds needed to bring access to cleanwater to more than 17,000 people. Learn how your nonprofit candiscover new revenue streams, improve your constituent relationsand ...

See more details below
Hardcover
$33.32
BN.com price
(Save 25%)$45.00 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Hardcover)
  • All (21) from $7.95   
  • New (8) from $25.95   
  • Used (13) from $7.95   
The Future of Nonprofits: Innovate and Thrive in the Digital Age

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$25.99
BN.com price
(Save 42%)$45.00 List Price

Overview

In 2009, a group in the United Kingdom did something extraordinary.They held a Tweetup (using Twitter to gather friends for a meeting)to support one of their favorite charities, Charity Water, anonprofit organization bringing clean, safe drinking water topeople in developing nations. Globally, the Twestival raised morethan $250,000, providing the funds needed to bring access to cleanwater to more than 17,000 people. Learn how your nonprofit candiscover new revenue streams, improve your constituent relationsand become an engine of innovation with The Future ofNonprofits: Innovate and Thrive in the Digital Age.

Providing both inspiration and tactical advice to nonprofitleaders, program managers, staff, philanthropists, foundations, andnew media professionals, The Future of Nonprofits shows youhow to remake and reshape your nonprofit's culture, structure, andstaff to become a more modern, nimble, and lean organization. Thiscomprehensive playbook demonstrates how to create and launch a new,more flexible, innovative organization that is better equipped toembrace and leverage today's digital technologies. Authors David J.Neff and Randal C. Moss share their decades of experience creatinginnovative digital marketing, community building, social media,fundraising, and developing engagement projects and programs forthe American Cancer Society, the AIDS Research Alliance, PlanetCancer, United Way, and Goodwill, among many others, to provide youwith the tools, skills, and knowledge to grow and drive yournonprofit's mission.

Neff and Moss offer a wealth of insights into theirmethodologies and the projects and programs that inspire them. Theydispense practical and tactical advice on how to begin and sustaina culture of innovation, how innovation pays, and how to evaluatethe impact of your innovation efforts. They also show you how topresent and sell the concepts to your organization's leadership atboth the field and board levels.

Rich with case studies and experience gained from the authors'real-life successes and failures, the book concludes withactionable, concrete advice on how to create an organization thatis ready and primed to grow and thrive on innovative ideas thatreap results.

Make the most of today's digital marketing opportunities withthe help of The Future of Nonprofits.

Read More Show Less

Editorial Reviews

Kirkus Reviews

Debut authors Neff and Moss tackle the sustainability of nonprofits through one encompassing keyword: innovation.

Drawing on the authors' experiences as digital-media strategists on the business side of nonprofits, this enriching guidebook not only describes how these organizations can survive the future but how they can thrive in it. This book, the authors write, will "provide you with a blueprint to recreate the way that your organization fulfills its mission." Neff and Moss advocate the importance of developing "a culture of innovation," offering a variety of creative, digital techniques and business models that can be tailored to fit every nonprofit's needs. They reference websites of organizations that employ cutting-edge "innovations" to the benefit of their mission, as well as other more conservative (read: offline) initiatives that have worked in the past. This sturdy, informative guide is written in straightforward prose paced like a spirited novel, and each chapter is summarized at the conclusion for quick review. The authors' writing style and clarity makes this an effortless read for any nonprofit staffer, no matter their level. However, the tone is slanted toward executives, and the book includes a section with guidelines on how to staff organizations with the best people.Appendices include information about job descriptions and quizzes.

Innovation, innovation, innovation—a solid, somewhat repetitive technology guide for nonprofit organizations.

Read More Show Less

Product Details

  • ISBN-13: 9780470913352
  • Publisher: Wiley
  • Publication date: 5/3/2011
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 6.20 (w) x 9.00 (h) x 1.00 (d)

Meet the Author

David J. Neff is the creator and CEO of Lights. Camera.Help., the world's first nonprofit organization dedicated toencouraging other cause-driven organizations to use film and videoto tell their stories. A blogger and consultant, he is the currentPresident of the Social Media Club Austin and the COO of the socialgiving start-up HelpAttack! He was the 2009 American MarketingAssociation Nonprofit Social Media Marketer of the Year and wasnamed one of the top twenty social media people in Texas for 2009by the Austin American-Statesman.

Randal C. Moss pioneered the use of Virtual Worlds forraising revenue, driving brand recognition, and managingrelationships for nonprofit organizations. He was a nationalpresenter for the American Marketing Association from2006–2008 and a four-time presenter at the South by SouthwestInteractive Conference. Randal is involved in the Cincinnati SocialMedia Club and is Social Media lead for TEDxCincy. He has consultedwith Johnson & Johnson and the State Department, and testifiedto the U.S. Congress on digital media marketing. Randal iscurrently the Social Media and Digital Marketing Manager atMWV.

Read More Show Less

Read an Excerpt

catalogimages.wiley.com/images/db/pdf/9780470913352.excerpt.pdf
Read More Show Less

Table of Contents

Acknowledgements.

Introduction.

Part I Definitions and Strategies.

Chapter 1 Innovate, or Die.

Chapter 2 What Is Innovation?

Chapter 3 Innovation as Your Strategy for Success.

Chapter 4 What Is Driving Your Innovation? Technology, Society,and Innovation.

Part II The Three Pillars of Innovation.

Chapter 5 Awareness.

Chapter 6 Structure: Into the Belly of the Beast.

Chapter 7 Staffing: The Right People, the Right Skills, and theRight Roles.

Part III Implementation and FutureConsiderations.

Chapter 8 Starting Your Innovation Projects: Managing Innovationat Your Organization.

Chapter 9 The Future of Fundraising: New Money from New Donorsin New Ways.

Chapter 10 The Future of Communications.

Chapter 11 In Conclusion.

Appendices.

Appendix 1 Sample of Job Descriptions.

Appendix 2 Organization Innovation Index Quiz.

Appendix 3 Are You Looking to the Future?

The Future of Nonprofits: The Comic Book.

Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)