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The Future of Nonprofits: Innovate and Thrive in the Digital Age [NOOK Book]

Overview

In 2009, a group in the United Kingdom did something extraordinary. They held a Tweetup (using Twitter to gather friends for a meeting) to support one of their favorite charities, Charity Water, a nonprofit organization bringing clean, safe drinking water to people in developing nations. Globally, the Twestival raised more than $250,000, providing the funds needed to bring access to clean water to more than 17,000 people. Learn how your nonprofit can discover new revenue streams, improve your constituent ...
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The Future of Nonprofits: Innovate and Thrive in the Digital Age

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Overview

In 2009, a group in the United Kingdom did something extraordinary. They held a Tweetup (using Twitter to gather friends for a meeting) to support one of their favorite charities, Charity Water, a nonprofit organization bringing clean, safe drinking water to people in developing nations. Globally, the Twestival raised more than $250,000, providing the funds needed to bring access to clean water to more than 17,000 people. Learn how your nonprofit can discover new revenue streams, improve your constituent relations and become an engine of innovation with The Future of Nonprofits: Innovate and Thrive in the Digital Age.

Providing both inspiration and tactical advice to nonprofit leaders, program managers, staff, philanthropists, foundations, and new media professionals, The Future of Nonprofits shows you how to remake and reshape your nonprofit's culture, structure, and staff to become a more modern, nimble, and lean organization. This comprehensive playbook demonstrates how to create and launch a new, more flexible, innovative organization that is better equipped to embrace and leverage today's digital technologies. Authors David J. Neff and Randal C. Moss share their decades of experience creating innovative digital marketing, community building, social media, fundraising, and developing engagement projects and programs for the American Cancer Society, the AIDS Research Alliance, Planet Cancer, United Way, and Goodwill, among many others, to provide you with the tools, skills, and knowledge to grow and drive your nonprofit's mission.

Neff and Moss offer a wealth of insights into their methodologies and the projects and programs that inspire them. They dispense practical and tactical advice on how to begin and sustain a culture of innovation, how innovation pays, and how to evaluate the impact of your innovation efforts. They also show you how to present and sell the concepts to your organization's leadership at both the field and board levels.

Rich with case studies and experience gained from the authors' real-life successes and failures, the book concludes with actionable, concrete advice on how to create an organization that is ready and primed to grow and thrive on innovative ideas that reap results.

Make the most of today's digital marketing opportunities with the help of The Future of Nonprofits.

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Editorial Reviews

Kirkus Reviews

Debut authors Neff and Moss tackle the sustainability of nonprofits through one encompassing keyword: innovation.

Drawing on the authors' experiences as digital-media strategists on the business side of nonprofits, this enriching guidebook not only describes how these organizations can survive the future but how they can thrive in it. This book, the authors write, will "provide you with a blueprint to recreate the way that your organization fulfills its mission." Neff and Moss advocate the importance of developing "a culture of innovation," offering a variety of creative, digital techniques and business models that can be tailored to fit every nonprofit's needs. They reference websites of organizations that employ cutting-edge "innovations" to the benefit of their mission, as well as other more conservative (read: offline) initiatives that have worked in the past. This sturdy, informative guide is written in straightforward prose paced like a spirited novel, and each chapter is summarized at the conclusion for quick review. The authors' writing style and clarity makes this an effortless read for any nonprofit staffer, no matter their level. However, the tone is slanted toward executives, and the book includes a section with guidelines on how to staff organizations with the best people.Appendices include information about job descriptions and quizzes.

Innovation, innovation, innovation—a solid, somewhat repetitive technology guide for nonprofit organizations.

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Product Details

  • ISBN-13: 9781118063811
  • Publisher: Wiley
  • Publication date: 3/21/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 256
  • File size: 3 MB

Meet the Author

David J. Neff is the creator and CEO of Lights. Camera. Help., the world's first nonprofit organization dedicated to encouraging other cause-driven organizations to use film and video to tell their stories. A blogger and consultant, he is the current President of the Social Media Club Austin and the COO of the social giving start-up HelpAttack! He was the 2009 American Marketing Association Nonprofit Social Media Marketer of the Year and was named one of the top twenty social media people in Texas for 2009 by the Austin American-Statesman.

Randal C. Moss pioneered the use of Virtual Worlds for raising revenue, driving brand recognition, and managing relationships for nonprofit organizations. He was a national presenter for the American Marketing Association from 2006–2008 and a four-time presenter at the South by Southwest Interactive Conference. Randal is involved in the Cincinnati Social Media Club and is Social Media lead for TEDxCincy. He has consulted with Johnson & Johnson and the State Department, and testified to the U.S. Congress on digital media marketing. Randal is currently the Social Media and Digital Marketing Manager at MWV.

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Read an Excerpt

catalogimages.wiley.com/images/db/pdf/9780470913352.excerpt.pdf
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Table of Contents

Acknowledgements.

Introduction.

Part I Definitions and Strategies.

Chapter 1 Innovate, or Die.

Chapter 2 What Is Innovation?

Chapter 3 Innovation as Your Strategy for Success.

Chapter 4 What Is Driving Your Innovation? Technology, Society, and Innovation.

Part II The Three Pillars of Innovation.

Chapter 5 Awareness.

Chapter 6 Structure: Into the Belly of the Beast.

Chapter 7 Staffing: The Right People, the Right Skills, and the Right Roles.

Part III Implementation and Future Considerations.

Chapter 8 Starting Your Innovation Projects: Managing Innovation at Your Organization.

Chapter 9 The Future of Fundraising: New Money from New Donors in New Ways.

Chapter 10 The Future of Communications.

Chapter 11 In Conclusion.

Appendices.

Appendix 1 Sample of Job Descriptions.

Appendix 2 Organization Innovation Index Quiz.

Appendix 3 Are You Looking to the Future?

The Future of Nonprofits: The Comic Book.

Index.

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