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The Future of the Internet: And How to Stop It

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Overview

This extraordinary book explains the engine that has catapulted the Internet from backwater to ubiquity—and reveals that it is sputtering precisely because of its runaway success. With the unwitting help of its users, the generative Internet is on a path to a lockdown, ending its cycle of innovation—and facilitating unsettling new kinds of control.

IPods, iPhones, Xboxes, and TiVos represent the first wave of Internet-centered products that can’t be easily modified by anyone except their vendors or selected partners. These “tethered appliances” have already been used in remarkable but little-known ways: car GPS systems have been reconfigured at the demand of law enforcement to eavesdrop on the occupants at all times, and digital video recorders have been ordered to self-destruct thanks to a lawsuit against the manufacturer thousands of miles away. New Web 2.0 platforms like Google mash-ups and Facebook are rightly touted—but their applications can be similarly monitored and eliminated from a central source. As tethered appliances and applications eclipse the PC, the very nature of the Internet—its “generativity,” or innovative character—is at risk.

The Internet’s current trajectory is one of lost opportunity. Its salvation, Zittrain argues, lies in the hands of its millions of users. Drawing on generative technologies like Wikipedia that have so far survived their own successes, this book shows how to develop new technologies and social structures that allow users to work creatively and collaboratively, participate in solutions, and become true “netizens.”

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Editorial Reviews

Lawrence Lessig

“This book is fundamental. It will define the debate about the future of the Internet, long after we haven't stopped it. Absolutely required reading.”—Lawrence Lessig, Professor, Stanford Law School, and author of Free Culture and The Future of Ideas
Dr. Klaus Schwab

"This remarkably researched and highly entertaining book is a must-read for all who take the ubiquitous nature of the Internet in our everyday lives for granted. The future of the internet is NOT a positive one, unless we all work collaboratively to ensure its lasting success. Zittrain’s analysis is first-class and should be widely heeded by leaders from all sectors of society."—Dr. Klaus Schwab, Executive Chairman and Founder of the World Economic Forum

Laurence H. Tribe

“The most compelling book ever written on why a transformative technology's trajectory threatens to stifle that technology's greatest promise for society. Zittrain offers convincing road maps for redeeming that promise.”—Laurence H. Tribe, Carl M. Loeb University Professor and Professor of Constitutional Law, Harvard Law School

Jimbo Wales

“Jonathan Zittrain does what no one has before—he eloquently and subtly pinpoints the magic that makes Wikipedia, and the Internet as a whole, work. The best way to save the Internet is to turn off your laptop until you've read this book.”—Jimbo Wales, Founder, Wikipedia

Cass Sunstein

“A superb and alarming discussion, from one of the most astute and forward-looking analysts of the Internet. Zittrain explains how the glorious promise of the Internet might not be realized—and points the way toward reducing the current risks. Absolutely essential reading."—Cass Sunstein, Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, The University of Chicago Law School, and co-author of Nudge: Improving Decisions About Health, Wealth, and Happiness

Los Angeles Times - Richard Waters

"A useful starting point to understanding the choices that lie ahead."—Richard Waters, Los Angeles Times
Science

"The Future of the Internet identifies and analyzes many of the key issues, obstacles, and tradeoffs that will define our future."—Science
Newsweek - Katie Baker

"In the web counterrevolution that Jonathan Zittrain foresees, users will lose the ability to control content, companies will gain the power to censor data, and security will trump innovation. It's a gloomy scenario that his new book Future of the Internet, says is already underway."—Katie Baker, Newsweek

The American Prospect - Paul Starr

"The thrust of Zittrain's book is that the shift back toward sterile technology cannot be entirely avoided, though the dangers can be mitigated. . . . Ignore Zittrain's warnings and we may prove his forecast right."—Paul Starr, The American Prospect

American Scientist - Hal Abelson

"This book is a must-read for any student of technology and policy, and its prescriptions are a must-do for the future of innovation in the digital age."—Hal Abelson, American Scientist
Los Angeles Times
A useful starting point to understanding the choices that lie ahead.—Richard Waters, Los Angeles Times

— Richard Waters

Newsweek
In the web counterrevolution that Jonathan Zittrain foresees, users will lose the ability to control content, companies will gain the power to censor data, and security will trump innovation. It's a gloomy scenario that his new book Future of the Internet, says is already underway.—Katie Baker, Newsweek

— Katie Baker

The American Prospect
The thrust of Zittrain's book is that the shift back toward sterile technology cannot be entirely avoided, though the dangers can be mitigated. . . . Ignore Zittrain's warnings and we may prove his forecast right.—Paul Starr, The American Prospect

— Paul Starr

American Scientist
This book is a must-read for any student of technology and policy, and its prescriptions are a must-do for the future of innovation in the digital age.—Hal Abelson, American Scientist

— Hal Abelson

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Product Details

  • ISBN-13: 9780300124873
  • Publisher: Yale University Press
  • Publication date: 4/14/2008
  • Edition description: New Edition
  • Pages: 352
  • Product dimensions: 6.13 (w) x 9.25 (h) x 1.25 (d)

Meet the Author

Jonathan L. Zittrain is the Professor of Internet Governance and Regulation at Oxford University and co-founder of Harvard Law School’s Berkman Center for Internet & Society. He lives in Oxford, UK, and Cambridge, MA.

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Interviews & Essays

A conversation with Jonathan Zittrain

Q: You have a curious title to your book. Most people think the Internet is a good thing, so why try to stop it?

A: The Internet is a great thing—and it's largely a historical accident that we have it at all. As late as the early 1990s, people in the know assumed that one of a handful of proprietary networks would be the network of the future. Those networks carefully groomed the content to be presented to people. The Internet came out of left field as an entity with no plan for content, no CEO—not even a main menu. PCs are similarly surprisingly successful. Unlike "information appliances" such as smart typewriters and word processors, the programs on a PC can come from anywhere. This has vaulted the PC into the front lines of business environments, not just homes. Unfortunately that's not how the future is shaping up. Our own choices, made in fear, are causing the most valuable features of our modern technology to slip away.

Q: You warn that the Internet, and the computers that sit on the ends of it, will become more like appliances if we aren’t careful. What do you mean by that?

A: Devices like Apple's iPhone are incredibly sophisticated—and flexible.  But they can be programmed only by their vendors. That's very, very limiting—and yet consumers will ask for that because it makes for a more consistent experience, and because our generative PC and Internet technologies are less and less useful due to spam, spyware, viruses, and other exploitations of their openness. We need to combat these exploitations in ways that don't sacrifice fundamental openness.

Q: Is it possible to have it both ways: to have a secure Internet that remains open to the possibilities you describe in your book?

A: Yes, and the book goes into detail about how we might thread this needle. If we fail, we return to the old models of consumer technology that we had already (and rightly) forgotten thanks to the Internet's success.

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